April 13, 2017
In today's ear marketers are well versed with the importance of social media marketing to reach to its potential customers. It is proving to be one of the best tools of marketing these days.
St. louis seo expert advices that primary approach of social media is not of generate sale but to establish brand awareness and build relation with customers.
Since every marketer is focusing on social media, it has become saturated market where every company is trying very hard to promote their brand and losing the social media presence would lead a significant decrease in sale ratio.
In this article we will focus on the precise use of social media platform to enhance the sale at online stores.
CHOOSING A RIGHT PLATFORM
There are so many social media platforms that are available such as Facebook, Twitter,Instagram,Snapchat,Tumbler etc. but to use all these platform together is not a very wise decision. It is important to find out which social media platform has the presence of the targeted customers and then use content marketing and advertisements to wow them.
Social media is a platform to build a bond with the potential customers. Brands should use strategies of communication that best suites the image of the brand. Social media can be used to humanize the business, to grab instant attention of the customers.
For example, Frooti is very famous mango juice brand that has recently come up with a campaign that uses miniature human figure to portray the world inside the frooti bottle. The campaign has tried to established a human relation with the product.
Content used in social media should not directly sound or look like a sale pitch. The thumb rule of content marketing applies here also. The content used should be interactive, creative, informative and relevant. Rather having direct promotional campaigns, valuable information can be shared related to the niche. This will create a kind of authority in the mind of the customers and thus advice of buying your brand can be considered significantly.
Consultants in Seo services in orlando have recognised the fact that people login in social media platforms have low attention span, content filled with videos or GIFs, graphics etc can make lot of difference in grabbing their attention.
RETARGETING SATISFIED CUSTOMERS
A satisfied customer recommending the brand to potential customer makes a huge difference. Customers who have already done their purchasing from the brand should be informed about the new products launched.
Population that has been to the website and has not done any purchasing should also be targeted. Social media can also be used to tempt such potential customers.
INTERACTION OF EMPLOYEES AND CUSTOMERS ON SOCIAL MEDIA
Companies can use their dedicated employees to promote the brand on social media. This can generate a powerful social proof for the brand.
Customers may also be engaged in promoting the brand by asking them to post their pictures on social media with the product or participate in an online contest or even share the content of the brand on their individual pages. Spreading awareness for the product from the customer, to the customer is what every brand would love to have.
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