2025 SEO Showdown: Is AI Killing or Saving Your Rankings?

The Big question in 2025 that everyone keeps asking is the impact of AI on SEO ranking. Will AI disrupt SEO ranking or improve it? Top SEO firms have their stance where some believe that AI is transforming SEO, while some report a negative impact of AI on SEO ranking. 

But what’s the truth? Let’s see how AI impacts SEO in this blog. 

What’s the Truth Behind the Use of AI to Improve SEO Ranking?

Earlier, before AI integration in search engines, people relied heavily on the Google search engine to find information. After AI integration, the Google search engine provides an AI summary extracted from blogs, articles, reports, etc. Hence, now people find information directly on AI platforms, which provide a conversation-like interface to users. 

AI tools and LLM platforms like ChatGPT, Co-pilot, etc, offer a conversational interface which is intuitive and user-friendly, where users can ask questions like they did on Google. AI searches for answers from outside sources within seconds. Users are increasingly relying on AI LLMs to find information. 

Does AI integration in the search engine mean your SEO content will not rank in the SERP? 

No. But it does significantly impact your organic search ranking. Traditional SEO focuses on keyword optimisation, content relevance, content structure and backlink building. Now, with AI providing direct answers to customer queries, websites have a lower opportunity to attract organic traffic. 

However, this does not mean that traditional SEO is obsolete. Instead, it requires a more transformative approach. This means that, best SEO firms now focus on optimising their content to become relevant and accessible to AI algorithms. 

How to Create SEO Content That is Readable by AI?

Top SEO firms emphasise content optimisation so that it becomes readable by AI. Let’s see those tactics -

• Firms encourage SEO content writers to write structured content that is readable by AI.

• SEO firms ask content writers to add depth to their content.

• Ideating and integrating keywords naturally rather than being forced. The writing should show clear intent and relevance. 

To Sum Up

In essence, AI is transforming SEO rather than killing it. AI is still in development and often delivers misinformation. It isn’t not most often possible with human writers. AI is not killing SEO, but SEO firms need to strategically design their content to list in AI engines. 10seos ranks and reviews top seo firms globally, which can offer digital marketing services, content marketing, SEO, etc. Now you can have more information on SEO firms listed on 10seos.