Press Release Distribution for SEO: What Still Works in 2025

For many businesses, press releases are a waste of time because they don’t drive results. They see it as a dated practice which doesn’t drive traffic or reach. But let us burst this bubble and hit you with some facts about press releases for SEO. The top SEO agencies are still using press releases because they act as a credibility engine through which you can earn visibility, mentions and authority on search engines, where currently, AI summaries and algorithms are ruling. So let’s dive into the blog and see how press release SEO works and drives traffic for websites.

What Changed in SEO in 2025?

In 2025, SEO has evolved so much. Google engines now prioritise relevance in content, so writing for your end customer, while also focusing on SEO elements, is important. If you are writing from an audience perspective and offering them an enjoyable experience, then Google will prioritise your content on search engines. 

The focus has shifted from keyword-dense content to a human-centred approach, which is more important in today’s era. First, you must understand that you are not writing content only for search engines with the intention of ranking at the top of Google’s pages. Actual readers are sitting behind the screen, who have a particular search intent in mind. So creating in-depth content is important, which addresses the customer intent effectively. 

The search landscape has evolved immensely after the introduction of AI tools and large language models (LLMs). Whether AI understands your content or not determines if your webpage will pop up in AI suggestions. What you need is a holistic approach for SEO so that you can create content that works well for a number of platforms, such as search engines, social media, YouTube, etc. 

What are SEO Press Releases?

Press releases are informational, newsworthy stories about the brand written for both humans and search engines. 

Coming to press releases, they still work for SEO, but only when they are optimised and made newsworthy for both search engines and journalists. 

The focus of the search engines is on EEAT, which is short for experience, expertise, authority and trust. So, long gone are the days of Spammy Link building. Today is the time when search engines prioritise relevant, authoritative and trustworthy content that wins you traffic, mentions and citations.

Bottom Line?

Brands lose their focus over time as they start writing with the intention to rank, dominate SERP and drive visibility. Often, visibility doesn’t give you the desired results. Top SEO companies in New York are worth your attention and time as they continue to drive businesses to growth in a fierce competition online. Delivering credible content that solves immediate problems of your audience will get you better results. So head to 10Seos, a SEO firm listing site, to connect with SEO experts, professionals and the best SEO agencies who will help you stand out in search engines with quality link building, SEO press releases and much more.