SEO Analytics Software for Agencies: Features That Matter Most

There are many professional SEO analytics tools through which you can measure your website’s performance and evaluate the traffic, organic reach, keyword rankings and backlink profiles. Knowing about your website’s performance helps you find gaps in your SEO strategy, which you can improve over time to boost reach and conversions.

The SEO firms have reviewed some of the best SEO analytics tools that have helped them evaluate websites and generate deeper insights. So let’s discover the free and paid SEO tools recommended by SEO agencies on 10Seos.  

Why Use SEO Analytics Tools?

SEO firms help businesses in evaluating their competitors’ business models, their ranking pages, the keywords they target and much more by using SEO analytics tools. It gives them insight into how their competitors are converting customers through their website. A lot of these tools offer a freemium and premium model, which requires business owners and SEO agencies to pay a minimum subscription fee. 

1. Semrush

Semrush is one of the widely adopted SEO analytics tools used by individual businesses, entrepreneurs and top SEO agencies. 

Not only does it help in conducting keyword research, but it also allows you to conduct a technical SEO site audit, backlinks audit and competitor analysis. You can identify the SEO ranking of your competitor, along with the sites linking to their website. In addition, you can analyse backlinks, ad copies, keywords and organic traffic on your competitor's site and do this for any number of competitors you want. 

Semrush allows a limited free account for a limited number of days, post which you will have to pay their premium subscription fee

2. Ahrefs 

Ahrefs is an advanced SEO analytics tool used by SEO agencies and individual businesses. It offers exceptional backlink intelligence, competitive research, content gap analysis, and API access, which helps agencies with authoritative link building strategies.

3. SE Ranking

SE Ranking is a versatile SEO tool with a highly user-friendly interface. It provides accurate rank tracking, technical site audits, keyword research, and white-label dashboards. In addition to this, SEO firms can create custom reports for clients that offer deeper insights into the performance of the website and of their competitors.

Bottom Line

By leveraging a comprehensive SEO toolkit that allows site audits, keyword clustering, competitor analysis, and overall performance, you will gain deeper information about your website’s performance. Manual competitor analysis doesn’t give a detailed idea of what their strategy results in.