February 15, 2022
Post pandemic, numerous businesses put a constraint on their marketing budgets. However, the scenario is now changing and enabling competitive businesses to regain their marketing budgets and process new digital approaches promoting growth.
If your business needs a sales-focused approach, and you are looking to generate leads with a more powerful alternative than SEO, i.e. Pay Per Click (PPC) Advertising, read further.
A PPC Advertising Model is one where an advertiser pays when the audience clicks on his ad. It offers functions like quick entry, measurable & trackable results, access to data, customer insights, and control. PPC is also supported on Facebook, Instagram, Linked In, etc.
Following are the categories of businesses that can highly benefit from PPC:
This category includes businesses of law, home repair, construction, health care such as cosmetic surgery and dental procedures, and durable consumer goods, etc.
Products or services that are rare or difficult to find can benefit from PPC because search engines have robust tools to find those products. For example, antique businesses, manufacturing businesses of specialized equipment, etc. can bid for the right keywords and then show up in searches done by interested buyers.
PPC is also beneficial if your business provides online value to the customer through subscriptions. Since the lifetime value of the customer is high, PPC can be a great way to gain leads. Examples of such businesses can be Software as a Service (SaaS) companies, Digital Marketing Agency businesses, etc.
Read More: Common PPC mistakes
With PPC you work in line with your budgets, therefore you can increase or decrease the budgets, fix your daily, weekly, or monthly limits to achieve the desired leads. You can even end the campaign if required. Businesses with effective ad campaigns with higher conversions at a lower cost per click are rewarded by the search engines.
You can increase your leads by using simple website statistics about the kind of target audience your business aims to reach. These statistics include audience category, age, time of visiting, location, buying schedule, etc.
Unlike SEO, PPC gives you instant results with respect to multiple factors. SEO or organic search is useful for long-term website marketing goals.
Read More: How can PPC affect the Organic Results?
While an advertiser, in other marketing channels, has to pay for a banner or no noticeable results, in PPC, he only pays whenever the user clicks the ad, that’s it. A call to action is associates with each click, such as visit a website, fill a form, shop now, etc, which ultimately leads to increased chances of sales.
PPC gives a good amount of data to the advertiser, such as information on data and performance and clicks, impressions, and conversions. With this data and technique you can improve your marketing strategies, and future campaigns. You can even do competitor analysis using the statistics.
In the End
Every business is different, and therefore some can benefit from PPC on search engines while others through social ads, and some, by a combination of both. Reach out to a professional PPC agency to help you develop the right strategy for your business and even suggest you corrective actions if there are any loopholes in the existing strategies.