September 25, 2023
When it comes to domain names everyone gives proper thought behind them. This is because first, it is the whole-soul identity of your brand and second it is not easy to switch from one domain to another sooner. Perhaps, this is the reason why some businesses hire a top SEO company to finalize their domain names. In this blog, we will discuss some important pins you should keep in mind while picking a domain name for your business. So, let us dig deeper into that. Here you go.
Firstly, if you have this thing in mind that businesses own domain names then let us correct you right here. It is not correct because technically it is not possible. Domain names only can be registered and registration of a domain name means, you are now authorized to use it.
Secondly, your brand name and domain don't need to be the exact same. Although in most cases they are the same. Still, if you have the opportunity to do something different then you can try more web-suitable or trending domain names.
If you hire the best SEO company USA, then they will suggest domain names that include keywords of your website. Even if you are doing it yourself, make sure you keep the exact keyword in your domain name. This has been noticed that domain names that have exact keywords in them tend to get more conversions than other domain names.
Now, if you are selecting a name then everyone wants a name that has a meaning the same goes for the domain name. Your domain name must explain either what you do or basic qualities. You can use words like friendly, cheapest, fast, etc. or you can also represent the place like Office, Showroom, Store, etc.
Keep your domain name must be short and sweet. Try to keep it only 3-4 words long that will help your customers to find it. The shorter name is simpler to search and easy to remember which automatically enhances the chances of conversion.
Remember, your domain name is not your social media username so do not use hyphens. Using hyphens in domain names can make you look sketchy and fraudulent. Eventually, it breaks the trust of consumers in your brand.
Have you ever written the wrong spelling of Google and still got redirected to the right Google page? It is known as registering domain name variants. Google is the biggest example of registering its domain name variants. No matter whether you are typing gogle, goggle, guggle, or anything else similar to Google, you will only get Google as a search result. It is a very smart move to not let your visitor go anywhere else by any chance. For example, if your domain name is “my king” then you should also register “my kings” as people tend to put ‘s’ after singular nouns. This is why the best SEO firm in USA will suggest you register domain variants as well.
Initially, every business might go for a single domain but a wise decision according to recent times would be to think about the future. For example, if you only registered with the .com domain and your competitor registered the rest of the domains like .net, .org, .biz, .info, and .us versions. Then it will be a huge chaos and you cannot only legally stop that. So, register all possible versions based on your business needs.
Try to get the com domain because most visitors tend to see this domain only. If it is not available then try to change your domain name a bit to get availability.
Make sure you are registering according to your country as well. The .com is common but if you are running a business from a particular country suppose India then you must have the .in domain version as well.
There are different tools available in the market that help you identify whether your domain name has been registered before or not. So, make sure you check carefully then proceed.
Lastly, we can say that picking a suitable domain name is very important so make sure you keep all these points in mind while doing it. Also, if you want the best SEO companies to do it for you you can find them listed on 10SEOs. To know more visit the website today.