Are Rankings Still Relevant in 2025? What SEO Experts Really Say

In this blog, we will talk about if SEO rankings are still relevant in 2025. SEO is evolving faster than many SEO agencies can handle. If customers can’t find you in the search results, you really need to boost your SEO strategy. But are rankings really relevant in 2025? 

Google has indeed changed the ranking factors and rules for SEO ranking. Moreover, with the introduction of AI in Google, search engines have become smarter in listing relevant and most authentic content at the top of search results. Even in AI search recommendations, you can locate articles, blogs and websites that show relevant and keyword search-related content. 

However, if you do not keep up with the rules of SEO ranking, you may miss out. So let’s dive right in and see what SEO experts say about the relevance of rankings in 2025.

Let’s Uncover What SEO Experts Have to Say on Using SEO in 2025

#1: Informational Search Intent

Top SEO companies and experts state that SEO is still relevant and highly valuable in 2025. The first factor behind it is informational search intent. 

• Customers’ search is not limited to one platform; they search anywhere, be it social media platforms, AI tools like ChatGPT and other platforms to find new products, learn new information and come across new content. 

• Without SEO optimisation of the website, your content may not be relevant or may not fulfil the user’s search intent. 

• Hence, SEO remains valuable even today to help users locate the content of your website. 

• SEO improves your website’s ranking when used strategically.

#2: AI-Powered Search

One of the recent changes in Google is its AI overview feature. AI overview dominates the search engine results page (SERPs), where customers can find the summary of their search query. 

• AI Google search is smart enough to extract relevant and authentic data from websites that match the search intent of users. 

• Through this, users are no longer required to click through to the websites. 

• Hence, to list your website in Google AI search recommendations, you need to optimise your website’s content. 

• You should focus on technical SEO, which deals with site structure, page speed, data structuring and mobile friendliness.

To Sum Up

So, to answer your question whether SEO is still worth it in 2025, you should know that the average ROI of SEO is very high. It provides compound returns over time and hence has a long-term value. SEO is the strongest strategy there is for informational search intent.