February 09, 2017
Social Media Marketing is an essential component for business-to-business marketers. Studies indicate that 67% of business-to-business(B2B) marketers dedicate the significant amount of their budget to social media advertising. While Facebook is popular amongst the retail businesses, research indicates that LinkedIn is the choice for the B2B businesses for engaging the customers throughout the sales process.
In a survey, 91% of B2B marketers worldwide said they used LinkedIn for marketing purposes. In addition, 65% of B2B marketing executives said LinkedIn was effective at engaging customers during the presale stage of the buying cycle and 50% of marketers said LinkedIn was effective for engaging customers post-sale.
Let’s have a look at the following methods suggested by Phoenix SEO experts that can be used by B2B marketers to engage with clients on Linkedin.
Join groups to source engaging content
Discover your target market and join the groups that they belong to. This is an easy method to determine the types of content that they are interested in. You will be able to develop topics to create the customer focus content by reading the articles of the week and being part of the discussion that your target market is interested in. In addition, you can use this information to start the new discussion through which then you can invite new clients to join. LinkedIn groups can also be used for content testing. Prior to posting status updates or on your company page, you can post it in the group to get the feel of the response so that you get the idea of what you can expect.
Update your status often
A Recent analysis of the response level of posts on LinkedIn reveals that companies/business with more posts gets more followers and posts that are often updated in the morning get the most reaction. This can be attributed to the fact that most business people go through their social media accounts and emails in the morning as the first task of the day. Also, it is important to schedule posts throughout the day to increase the visibility and engagement of post with those logging in later in the day. If you do not have enough the time to update regularly, you can use the online tools available such as Hootsuite.com to post updates to your Linkedin account automatically.
Include pictures, links, and questions in status updates
LinkedIn enables you to upload pictures and attach files to your status updates. Adding pictures to a status update can double or triple the number of click-throughs on a status update. Use photos to grab the attention and then link the visitor to a landing page on your website that contains valuable information that they can benefit them. Adding a question or a quiz(i.e. customer-related) can also draw attention and get the visitors involved as well.
Promote your LinkedIn page on your website and in email signatures
You can add the LinkedIn link to your website and in your email signature to connect people to connect with people who are part of your email lead-nurturing campaigns who may not have seen your LinkedIn page. A good LinkedIn page comprises of product recommendations from customers as well as articles written for your clients. Linking potential buyers to the recommendations on social network builds your brand image.
If you want any help or assistance regarding managing your social channels for marketing and engaging with customers, contact the best St Louis SEO agency which is specialized in seo and social media marketing for B2B businesses.