September 19, 2017
Search Engine Optimization or SEO is a pivotal marketing and publicity tool. It involves drafting and structuring content of web pages and blogs in a manner that will provide maximum traffic to the site. With the constantly updated algorithms of Google, generating efficient SEO can seem like a daunting task. However, there are certain SEO guidelines and tips that can ensure crowd-pulling content.
1. Hit the mark.
When it comes to efficient SEO, brevity is important. While it is important not to skimp on content, it is equally requisite that the composition is to-the-point and concise. This helps to improve the quality of snippets and attracts the targeted audience to the page.
2. Keywords- lifeline of SEO
Keywords are the base of efficient SEO friendly content. They are the drivers of the page, so it is sensible to make sure that they take the website towards the desired traffic. In order that it happens, pick keywords that are likely to be used by the targeted demographic. However, keep in mind the actual content that is to be written as irrelevant keywords destroy the authenticity of the page. Various keyword research tools such as Google keyword planner and Moz, are available to help SEO content writers with keywords that are most likely to be used in relation to their content.
3. Avoid ambiguity and incorrect data.
It is important that the content posted on any SEO oriented page is well-researched. Ambiguity and loose facts do not bode well with the readership, thus, slowing down the influx of users. Whatever the content is, it is best to have all the facts and information cross-checked.
4. Include links to other pages.
It helps increase the traffic to a website significantly, if links to other relevant pages on the website are included in the content. These links look good if they are catchy and easy to read. At the same time, they can not seem out of place. The more seamless these links are, the better their chances are to get clicked on. It is all about the presentation.
5. Include images
The content becomes more engaging and comprehensive if good quality images are included. Visuals enhance the user’s experience. Content with catchy and well- captioned images tend to get shared more. It is also important to include Alt tags for all the images. This helps the reader to know what the image is about even if they are using a platform that can not display the images.
6. Evoke a discussion.
An important feature of good SEO friendly content is that it evokes a response from the readers. Comments and discussions not only bring more traffic to the site, they also add credibility to the page.
7. Know the audience.
Crawlers will rank the content higher if it reaches the right audience. Apart from choosing the right keywords, it is also important to know the readership of the content, in terms of frequency of sharing. If the content is structured correctly it will engage its targeted audience. The user is less likely to leave the page in the middle. If visitors frequently spend little or no time on the page, it causes the page to fall in the search engine index.
These are few tips for creating efficient SEO friendly content. They are general guidelines, not hard and fast rules, but they are the features that are consistent in all good SEO friendly content. Therefore, it is a good idea to use these tips to create quality SEO content.
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