August 17, 2017
Are you earnestly trying to improve your website rank? Have you even revamped the whole website but your search engine ranking has not showed any significant improvements? I guess, you are missing out on the most important aspect of search engine optimization, the content. As a website owner, you must lay emphasis on generating content that is not only customer-specific but also SEO-friendly. There is no dictionary definition of this type of content. However, the content that Google crawlers find interesting and that makes up to the top search engine result pages may be referred to as SEO-friendly content. But creating a SEO enhanced content is not a cakewalk. You have to consider a number of things from giving a catchy headline to putting the right keywords in your content. Different experts have different theories and approaches to optimize a website’s’ content. If you are searching for some effective ways to produce high-quality content for the readers as well as search engines, then probably you have ended up at the right place. Here, we have compiled a list of essentials that will help you in writing search engine optimization content like a pro:
A headline is an integral element of the content. It develops interest amongst the readers. Every content sells because of its title. Some of the common queries regarding headlines are about its length, its usage of words and optimization.
We have tried to answer all your questions through jotting down several ways of crafting appealing titles and headlines.
There are a few things to keep in mind while making your titles work:
Researching for the right keywords is important as it not just about attracting visitors to your site but it is about getting the right searchers on board. Before starting with the keyword research, understand the audience you tend to target. Conducting an extensive research to know about the search volumes of keywords will help you in two ways: gaining an in-depth knowledge about the targeted keywords and phrases in the search engine optimization as well as addressing your audience in a better way. Moreover, other benefits of the research include forecasting demand patterns and the fluctuating market trends and delivering content, products and services that people are searching on search engines.
Here’re a few pointers to consider that will help in determining the success of your keywords:
While you look for the phrases or keywords in the major search engines, you get a sneak peek into your competitors’ website. Usually, most search ads above the organic results imply a keyword of high-value. Get an understanding of competitiveness of your keywords.
Why Is It Necessary to Focus on Long Tail Keywords?
Majority of websites put efforts to rank keywords with 10000 to 1000 searches in a day. However, in the real sense, these common terms do not even account 30% of the overall web searches. More than 65% searches are driven to ‘long tail’ searches. For an instance, a customer typing ‘sunglasses’, may be interested to buy but not in a position to make a buying decision presently. On the other hand, an user tying ‘best offers and deals on Idea Sunglasses in black is likely to make an online order. This is the reason why long tail keywords have a higher conversion rates than the top-ranked keywords. Therefore, a brand and marketers must understand the demand of long tail keywords.
Often, LSI keywords are used interchangeably with the term ‘synonym.’ However, these words give a hit to the search engines about context of the content. Let’s put it this way that LSI keywords are used with each other as they present the same context.
For an instance, you wrote a post on benefits of an apple, now how would the search engines know that it is either the fruit or the phone? It is through LSI keywords. In the same example, if you have used terms or words such as ‘Apple stores’, ‘Apple iPhone’, then it is quite evident in the eyes of search engines that you are referring to the phone while if your content covers terms such be ‘vitamins’, ‘types of apples’, then it is understandable that your content is talking about the fruit.
The good news is that you can understand LSI with fundamental knowledge of search engine optimization and keywords. You do not require a recognised degree in computer science.
Why You Must Start Using LSI Keywords?
Place yourself in the shoes of your readers and write about issues they want to hear. Start by understanding the choices and needs of your audience, and then come up with ideal solutions to resolve their problems. You can use the internet to research about the blog topics and extract as much as information as you can about it. If other websites are publishing content about the best internet marketing ways, you can write about the common digital marketing challenges. The idea is to be creative, informative and unique. Writing a great piece of content is an art of patience and skill. Keep an eye on the latest updates in the online marketing world and produce content that can add a value in the readers’ lives.
Have you ever come across a blog that claims to reveal interesting facts and statistics without the use of infographics? I bet, you might have lost the interest in the content after reading the first few paragraphs? Do not let this happen to your website. Integrate appealing videos and images that explain the topics more vividly and elaborately. Do a little research or apply your creative mind to furnish a fascinating content that visitors will love to read.
There is no denying the fact that link building is a crucial part of search engine optimization process. Through providing links in content, give your visitors something extra to read. In link building, as much as the quantity matters, quality also holds relevance. While you are linking in, be specific in your goals. Focus on developing high-quality content that the leading websites will look up to.
You have to be particular about the language you are using. Choose an appropriate language that your readers understand. Instead of using fancy words, connect with your audience through simple yet effective words. Be careful about the words you use to convey information to your visitors. Have a good command over language, words and grammar.
There is no magical trick to write SEO-friendly content. However, with the right words and intention, your content can not only improve your site’s digital visibility but also help you to reach out to a large audience. It is rightly said that in search engine optimization, the content is the king. Keep these tips in mind and write a well-structured, impressive and effective content. The more you will write, the better you will become as a writer. All the best. May you build a masterpiece through your words.
Hope you found this blog useful. In case of any query or assistance, feel free to connect with our team of professional SEO writers.