March 26, 2018
You have successfully launched your business and now looking to expand your customer base! Starting your business at small level is a great idea and it has many benefits. But now when you are confident enough that your products and services can acquire more customers, it's time to grow the business exponentially.
I have gathered a few of the simple yet effective tactics which help businesses to grow and capture the attention of target audience like anything. Let's dive deep into and dig the secrets for a successful business!
#1. Include FAQ for long-tail queries
This is one of the most common practice that SEOs and startup follow to grow their business quickly. The takeaway is to use FAQs that covers all the long-term queries that can come in a way, especially for those who are planning to take a buy decision.
Usually, when it comes to taking a buy decision, most of the customer search for FAQs to get the desired answer for their long-tail query. Make sure to conduct the right keyword research and put the right answer in front of your customers that they are looking for!
The only thing you need to ensure while doing this is, your answer must provide a clear action to sign up for your brand, products or services and encourage your team for perfect content creation to make your customers satisfied.
#2. Reach your customers manually
Your customers are your biggest advocates and they will maintain the loyal relationship only if they feel they are being valued. Reach your first few customers personally, send them personal emails and assist them when they seek your help. Reaching out to your customers manually allows them to feel that you treat them the right way!
#3. Analyze your competitors mention
Many businesses know the best way to get more link to track from where your competitors are getting the link. Explore and follow an in-depth process to analyze where your brand and your competitor’s brand is being mentioned. SEO competitor Analysis is the best way to outrank and set your brand apart from competitors. Find more opportunities to build relationship and links.
#4. Social Marketing
Every business knows that in this digital age, they will definitely find their customers on social media platforms. And this also means that your brand is going to compete with millions of other brands. Make sure to increase the social media engagement. For that purpose, consider to run a search query and look for the response from your clients. Know who are looking for a help, give them the appropriate solution.and don't just put in a link but also, provide them with the proper recommendation that can help them in the right way. This not only increases your sales but also promotes loyalty among your customers.
#5. Video Marketing
Now is the time to promote video marketing because everyone is seeking for online education these days. If you aren't including the video, you are losing a significant proportion of your customers. Know the effects of using video marketing because people are more interested in looking at the videos than the textual content. Well, if an image is considered as worth for 100 words then a video is worth more than thousands of millions of word. Use the right tactic the right way to acquire more customers.
#6. Comment Marketing
Comment marketing is the second most effective strategy of SEO. using the comment marketing in the right way is a great way to build relationship and loyalty with customers. The only thing you need to make sure is that your comments must provide value to your customers. This also helps in exposing new customers, if used wisely.
#7. Thank you greetings
Sometimes, a simple “Thank You” can do all the magic! Keep your customers around by sending them a thank you email is so simple yet effective. This makes them feel that you are happy and appreciate their efforts. Be it hand written thank you notes or a small investment in thank you cards is a secret to keep your customer passionate about your products and services. Because there is no marketing better than the personal interaction!
#8. Offer free trials
Well, Everyone loves the gift and so does your customers! When your customers come to you for the first time, make sure to give them some free trial for the first time. For instance, if you deal in creating software, offer your new customers 10 days or trial pack for a month. If you deal with cosmetic products, provide them with samples as a way of attracting them.
This short term investment is easy, right? Use it the right way and some simple steps can make a lot of sense in long term. Adapt the easy yet so effective hacks in your strategies and this will gain the attention of your customers like anything. When it comes to reaching your new customers, make sure you follow the right strategy.
Which strategies do you follow to reach your customers? How do you manage to grow your business?
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