December 06, 2016
Content Marketing holds a very significant position in the world of digital marketing. As the competition is mounting up between the digital marketers, the importance of content creation has also increased. Everything you see has some content in it, even the orthodox platforms like TV and radio are spreading content to the audiences. So, it is quite clear that creating unique content is very important in today’s time.
In order to fulfil this demand of great content, almost every firm has a team of some content creators. However, the job of a content creator is not very easy as it requires creativity and constant inspiration to write good content on different issues. Therefore, it is important that your content creating team must always be excited and motivated to create high-value content. If you also have a content creation team and you need to keep them motivated then we have something for you. The leading SEO companies use these tips to keep their content writers excited for creating more and more useful content.
Here are 5 handy tips which you can use:
1. Define the story you want to tell:
Creating content just for the sake of posting something is not going to help. You must make your motive behind content creation very clear to the rest of your team. Every piece of content they write must have the essence of your company goals. The content must clear tell the story which you to share with the audience. Give your team members a clear understanding of your central narrative and also provide them some input so that they can shape the narrative in future.
2. Involve Everyone:
It is not necessary that everyone in your team will be good writing, that is a fact for every business firm. But the important thing to notice is that everyone at your company has ideas and a different point of you view. So, you can make use of these ideas and different point of views by asking for feedback about the content which has been created by your team. This will help your content creators as they will get direct feedback from the fellow workers.
3. Give everyone a job:
If you are working as a team then you must make sure that everyone in your team is involved in the task. Again, it is not necessary that everyone in your team will be good at writing, so you can engage them in other task like shooting videos or taking pictures for the instagram account. Make sure that you are able to provide a specific task to each of your team member in your content initiatives.
4. Encourage Creativity:
Creativity is the soul of good content, if your content lacks creativity then it will fail to attract the audience. Your team should be able to create creative content everyday, for that you need to give them the freedom to think out of the box. You must allow them to make funny Youtube videos or use funny snapchat filters. They must be free to write the blogs in unorthodox formats. However, his does not means that you should not keep a check on the quality of the content created.
5. Involve your Customers:
One more way to increase the excitement of your content creation team is by involving customers in your content related processes. You can ask your customers to share your product’s picture on instagram or you can ask them to tweet their ideas or feedback to you. This kind of positive participation from your customers will motivate your content creators to work even hard in future to keep your customers happy.
So, here are few tips which you can use to motivate your content creation team for creating great content. Best SEO companies have suggested that these tips are very useful in increasing the working efficiency of content creators.