February 05, 2018
The competition now has become enormous. Anyone can put their dental website. The only thing which you need to get far from them is a strategy, an SEO strategy. The strategy which you must always have. The room for improvement is infinite. The person who must have got a dental website minutes ago would come at you with more desire and updated tactics. However, to improve your strategy you can do the following five things:-
Nothing is more important than anything right now. Google and other search engines are recognizing the top content which is providing the information to the user much more than required. With the content on your website you can outrank any website which is active from past 10 years. All you need is the content of top quality and much quantity. It has been reported that if you are lagging in terms of content then you are probably going to lag in terms of rankings as well.
Content would definitely bring the rankings, but, not just the content. Quell all the anticipation of posting the thin content, it would kill your chances to crawl till you reach the top. The only content which will be accepted by the search engines would be the strong content. The content which would not influence the users to click on the ads, they should be posted separately on the page. The content which would not lead the user anywhere else. The content which would cover in-depth information on the topic including its subtopics.
If you are relying on the content which would bring the traffic and drive up the ranking. Then focus on the posting it consistently. Websites which are updating the content consistently will record the better rise in the rankings. The updates could be weekly or mid-weekly, but you should be consistent in terms of posting the new content. You are in the business, creating the content should not be a problem.
Social media is your vantage point
Social media is indeed one of the best places to meet your patients. Albeit, the powerful marketing scheme is still the ‘word from mouth’ and social media is becoming the same and all. With the social media campaigns you can target the patients and can elevate the status of your business. Google considers the likes, follows, shares and comments while ranking the websites. So this is your shot take as early as possible. Moreover, your response on the social media is another thing to stretch the popularity. Use it wisely, regularly, and wittingly!
Mobile ready website
Facts do not lie, and the fact that number of searches on mobiles have surpassed the number of searches on desktops and it is the one to mull over. If your website is not mobile ready, you are losing your potential clients. Quite, seriously! Not just the potential patients but also the rankings. Mobile-oriented site, is now on the mind of every search engine, hit it or get missed badly!
Now, if you are doing everything which has been mentioned above and still you are neither generating the traffic nor the leads. You got to look into reviews. The last glitch which is often overlooked and not given the deserving importance is your online reputation. And many people are out there trying to ruin it. Because? Reports say that happy clients do not usually review. That does not make your job tough though. You can ask them to review and put up the easy switches to review your business. And the reviews that are negative, respond to them politely!
These were the problems which are often neglected while managing Dental SEO, but now that you are made aware of them take your shot to higher rankings and generate the unprecedented number of clientele!