February 16, 2022
Social media has become an inevitable part of a business’s digital marketing strategy. Be it a personal blog, website, or eCommerce platform, we highly rely on social media to reach and connect with potential customers. And why not? Today social media has become a significant part of every individual’s life and therefore an ideal platform to connect with them promptly. This is why businesses are always working on developing highly engaging social media posts ideas.
Now when it comes to planning and creating these posts to keep your target audience engaged, you can’t limit yourself to just one or two ideas. Here you would ask yourself- How to come up with content ideas for social media?
So to help you answer that question, we bring to you the 10 best social media post ideas for businesses who want to boost engagement with their audience. Read on.
In order to excel on social media, it is a must that brands should not stick to just one type of content. This is because such content can be repetitive, making your audience lose interest and stop following your page. Hence, the following 10 social media content Ideas are here to guide you to design different kinds of content. Let’s check them out.
1. Use High-Quality & Relevant Content
Relevant and engaging social media posts are the soul of any social media platform, especially if they are regular. These relevant posts keep the audience excited to see your brand’s content. Examples of such daily social media post ideas are as follows:
Platforms like Facebook, Instagram, Twitter, LinkedIn, and Snapchat have features of going live. Hence whenever you have relevant and interesting content to showcase with your audience, you can go live on a particular platform.
You can also choose specific days of the week to go live. Plus, you can also post your live videos after the live session ends and also add them to highlights, as you do on Instagram and Facebook.
Who doesn’t participate in memes today, especially if it's a trending one?
Use a trending meme and be a part of the ongoing flow or create one that is funny yet conveys your brand message.
Besides producing how-to videos, you can also post important tips, tricks, and quick advice. Sharing content in small bits is rather an easy yet effective way to present information.
Behind the scenes, pictures and videos display a brand’s authenticity to its viewers and strengthen their trust. Posts showing work in progress, quirky moments at the office, event preparations, and alike maintains excitement within the audience.
Infographics are great ways to show step-by-step processes on Pinterest. Here, you can present a lot of information using interesting visuals to draw the attention of audiences.
Post hiring announcements on your social media, as many people are likely to look for opportunities here. Also, talk about your new, old, and valuable team members and express your joy in having them in your company.
If you got an announcement to make, there ain't a better way than making it on social media. However, keep in mind that you shouldn't post everything on social media, but the relevant content. Hence, go with shout-outs, discount offers, events, workshops, milestones, and like things to gather and engage the crowd.
Read More: How Has Social Media Marketing Impacted Traditional Forms of Marketing
When you talk about interactive posts for social media, stories are another amazing way. Almost every platform has a story posting feature, be it Facebook, Instagram, Snapchat, or else. Also, every story stays for just 24 hours, hence making the most benefit by posting short, quick, and intriguing stories that need not last over a day.
3. Host Polls Or Ask Questions
Host polls when you need your audience’s opinion before launching a new product, post, feature, or event. These are among the most successful social media post ideas that help businesses get feedback in real-time. You may either use a ‘This’ or ‘That’ poll or a direct question about something to collect insights from the audience.
4. Host A Contest or Giveaway
When it comes to boosting engagement from followers, hosting a contest is one of the most impactful social media business content ideas. Social profiles that run contests on a regular basis grow 70% faster than those that don’t. All you need to have is something to give away, terms and conditions, an interesting way to enter, and a contact point. Hence, hosting a contest, if feasible, can prove to be a great idea to promote yourself.
Read More: HOW TO FIND THE CORRECT SOCIAL MEDIA INFLUENCER
5. Share Your Company Values And Objectives
Your company’s insights, values, and objectives are among the most interactive social media posts ideas. These posts tell the audience what the business is all about. Share glimpses of your company events, anniversaries, participation, success, charity, fundraising, etc. to showcase your personality to the audience.
Sharing about your team or team members is another social media post example. It shows that you care about your people, appreciate their presence, and honor their contributions to your company. These people can be your old employees, new interns, an employee of the month, or any other that you wish to highlight.
Companies should share their success stories and milestones with their followers. If you have won an award or got featured by a prominent magazine, interviewed by news channels, etc. Sharing an accomplishment exhibits your growth. Hence, among several social media engagement posts ideas, this can prove to be highly beneficial in attracting and engaging potential customers.
8. Host an Ask Me Anything Session
If you are looking for some highly interactive posts for social media, AMA would do. You might have seen influencers and celebrities on Instagram encouraging their audience for Ask me Anything sessions. These sessions allow followers to ask questions on various topics, like personal lives, a specific cause, brand product, etc. You can even post your most liked questions to your page’s stories.
9. Feature Your Customer Or Customer Generated Content
Giving a shout-out to your customer is a great way to show them your appreciation. You can do that by using the following creative social media ideas:
Ask your customers to provide reviews about your products and services. Showcase their words as your social media posts. These reviews are a great tactic to help drive sales.
Secondly, you can spotlight customers and their feedback using their own videos. Ask your customers to share videos of them using the brand’s products and sharing their feedback. Post these videos on your page and request your customers to reshare them on their pages.
You can also ask your customers to share high-quality pictures of them wearing or using your product. For example, jewelry, beauty products, etc. Also, a majority of the population follows trends by celebs and influencers. Hence, if you have a celebrity customer, posting/reposting their reviews and pictures may give your brand a boost. You may take such social media post inspiration from a number of clothing and beauty brand pages
.Read More: 4 Best Tips To Increase Sales On Your Online Store
10. Pick Trending Topics
Lastly, pick trending and interactive posts for social media platforms. These topics can be a trending video, a movie dialogue, dance steps, or a trending song like Bella Ciao! You just have to be really active on social platforms to know and analyze what’s trending. Grab those ideas and create stuff resonating with your brand personality. Such content stands a higher chance to be enjoyed by a number of people and results in higher engagement.
Read More: 9 Must have social media skills for Every Digital Marketer
As a growing business, you must know that in order to boost up your following, you must offer your audience something new every day. And to make that possible, the above social media post inspiration ideas will play a significant role. Also, having a full-time social media manager would be of utmost help to carry on the routine postings. Such a person will also be able to use social media management tools effectively. So what are you waiting for?
Time to replan your social media management strategy and execute the above ideas for social media posts to increase engagement effectively.
ARE YOU A LEADING SEO SERVICE PROVIDER?
Get listed in world's largest SEO directory today!
Directory listing counter is continuously increasing, be a part of it to gain the advantages, 8095 Companies are already listed.