Email marketing, one of the most powerful marketing channels is a form of direct marketing and digital marketing that uses email to promote your business’s products and services. This marketing is a hit among thousands of businesses across the globe. 40% of the B2B marketers believe email marketing to be the most critical for their marketing success, 73% of the millennials prefer business information transactions by email, and almost 99% of the population check their emails every day.
These statistics are of high importance and what’s more important is to develop a strong email marketing strategy. So let’s throw some light on its benefits and derive why is it the most effective marketing tactic in the industry today.
Emails that include the first name of the recipient in their subject line have a higher CTR than those that don’t. With email marketing, you can create highly personalized emails targeting your audience’s needs. Use varied images, subject lines, and content to increase engagement and even use segmented lists based on geography or engagement levels. Always remember to send the right email to the right people at the right time to get the maximum benefits of email marketing.
2. Collect feedback and conduct surveys
Use email marketing to keep records of your customer experience. Send them customer satisfaction surveys or feedback forms through email campaigns. This is a helpful strategy if you want your customers to continually interact, engage and purchase from your brand.
3. Improve sales
Through emails, you can remarket i.e. feature your products and services, and encourage your customers to buy after they abandon the cart and attract them with special offers and discounts too. Also, you can automate part of your sales process through email marketing to help increase sales. For instance, use an automation tool to automate sales drip campaigns and send automated messages to prospective buyers.
4. Communicate with the audience
Keep improving communication with your audience. An audience that feels sure and positive to talk to you is more likely to become your brand ambassadors. Send them emails to keep them engaged even when the season is slow or busy during any time of the year.
5. Generate traffic
Through email marketing, you can send traffic to your website and improve your SEO. Whenever you’re designing an email that links to your newly produced content, don’t forget to include a Call to Action so that readers can directly go to your website by clicking it.
6. Share timely campaigns
Unlike traditional marketing, a marketing campaign can be created in a few hours in email marketing. Also, try segmenting your audience to ensure that your audience sees the campaigns at the right time.
7. Increase leads
With inbound marketing, emails can be used to generate leads and improve conversions. Email marketing campaigns can also help qualify leads to avoid time wastage over bad leads and keep a track of whether they open your emails or engage by clicking the links in the email.
8. Develop cost-effective campaigns
Emai marketing is a cost-effective affair as compared to traditional campaigns such as prints. Also, they are more efficient since they don’t take much time to be produced, and also generate revenue and leads efficiently.
9. A forum for self-promotion
Email marketing gives you a platform to promote yourself, your products, services, benefits, and new content, especially to those who subscribed to your emails and want to hear from you regularly.
10. Owning your media and contact lists.
An email list gives you the benefit of having your own contact list of customers, unlike social media platforms. Plus, you are also the owner of the content you produce and send.
So you read, that email continues to be one of the best practices for every business to reach its audience and improve sales and leads. Hence, it won’t be wrong to recommend email marketing as a priority for the marketing success of your business.
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