February 02, 2016
Before moving towards the Meta tags impact on SEO, let’s
What is Meta Tag?
Meta tag is the brief extract of a web page’s entire content, which is not the part of
What Meta Tags do in SEO?
Meta tags help a web page to get represented in a more suitable form which is more
In this article, we are going to dig deeper about which Meta Tags will be useful and which have become outdated.
You can find the Meta tag of a page, by right-clicking and selecting the page source.
This is how Meta tags look like:
Do Meta Tags impact search engine results page (SERP)?
In some scenarios, Meta tags do impact the search engine result
What are the types of Meta Tags?
Meta Tags comprises four major types, for which we are going to discuss in detail later in this composition. Among four Meta tags, some of them help a web page by giving an appropriate description to Google about the page, but some are not very useful to be used on
Meta Description – This tag holds a brief description about the web page.
Meta Keywords – This tag holds a set of keywords that shows their relevancy
Title Tag – This holds the text for the top of the browser. Google and other search engines treat this text as the title of a web page.
Meta Robots – This tag provides a signal to the search engine crawlers that how they should treat the page.
Details about Meta Description tags
Meta Description tags do not hold importance for the page rankings, but these tags are very essential to get maximum clicks from SERPs. With this description, the web page finds a platform for promoting the page content for users and enables them to know briefly about what entire page says.
Being an important factor, the Meta description tags should be embedded with proficient keywords intelligently, while enabling the user to click. Relevancy
SEO Best Practices for Meta Description
As we already mentioned, Meta description tag is still important from both perspective – the searcher and the search engines.
The best practices of Meta description for SEO can be understood with some scenarios. If your page comprises informational content, then you can easily generate the Meta description
· Meta description for a page should be unique.
· Do not stuff your description with keywords.
· Include keywords wisely into the Meta description.
· Meta description should not be more than 160 characters.
· It should be plain and easy-to-understand for a user so that he could figure out the crux of a web page.
Does every page require
The answer is yes! Google states that each and every page of a website should have Meta description. An intelligent description reflects a quality page and holds prominence to increase the page rankings. In addition, top SEO agencies also focus on building effective Meta description for good results.
For today’s SEO mechanism, using Meta keywords does not make any sense. Previously, they were considered beneficial for page rankings, but now they are not. Especially, Google has stamped out the Meta Keywords tags, but other search engines still consider these tags for search page results.
Moving back, some marketers used to include irrelevant keywords into the page’s code, in order to get pirate traffic from
Title Tag – In Detail
However, not at all like Meta keywords, Title tags are considered as the most important meta tag. The title plays a major role in making an impact on search rankings. These tags can be found at the top of the browser, alongside this tag also helps in organic searches.
For SEO purpose, the title text should be simple and understandable for a user, who will get a brief idea about the entire page.
Meta Robots – In Detail
The Meta Robots tag tells the search
Index or No Index – While using Meta robots tags, the marketer is asking the search engines to index the page or not. In other words, the search engine should display the page
Implementing Meta Tags for SEM (Search Engine Marketing)
It is very easy to implement Meta tags for search engine marketing. You do not need a technical resource for such task, the all you need is some familiarity with HTML and you’ll be able to include these tags by yourself.
If you are willing to get