January 07, 2016
Back links are created for the optimization of the website. The text used for creating the backlink should be relevant to the website rather than creating the link on the common text like “click here”. Too many backlinks from the same website causes back link bombing. If you have created a few websites having the same IP address and have linked them to a single website then it can be considered fishy by the search engine. One or two links from the same IP does not hurt the website if they are related to each other.
Meta tags are used to summarize the information
Meta Robots are used to list the pages having the contents that you do not want to get indexed by the web crawler. You can list the pages that you do not want to be indexed in this tag.
Content always remains the king for the ranking of the website. Content management does not mean that you simply write something and sprinkle some keywords into it and your work is finished. People invest their time in reading the content and expect something from it. If they gain some useful information from it then this results in improving the ranking of the website.