February 09, 2018
The shopping behaviour of customers are subject to maximum change with each passing time. This change in shopping behaviour has made a huge challenge for retailers and shoppers. Competition in SERPs is highly competitive. Winning clicks for your site cannot guarantee much conversion. Most of the shopping sites has more 40% of bounce rate and a second of increase in loading time can bring 50% greater bounce rate. In today’s consumer oriented business online users can easily switch to another channel with the expectation of better result.
Holiday time is the best time for attracting customers towards shopping experience. Generating content for holiday season can provide plenty of opportunity. Creating a personalized content which is smart and interactive can provide a great experience in engaging maximum customers.
Now, the question is how to make a such setting?
Let us discuss some tips to help marketer to shape their SEO strategy for the holiday seasons:
Promoting content for holiday season
Holiday seasons are just the ideal time to produce great content that in return provide opportunity to marketers to gain customers. Consultant from boston SEO company suggest that creating a smart content is desirable as it is highly discoverable, optimized from the creation point of view and ready to be used across various channels. Several research indicate that shopping increases on black fridays and cyber monday. The conversion level is high across desktop, tablets and mobile mediums.
While you gear up for making necessary arrangement for holiday season,make sure to keep these points in mind:
Maximizing the organic presence
California SEO company expert suggest to use schema markup in order to structure the on page data in a way that is clear to search engine bots. Also , schema markup help to make the content available in the top of search results by projecting the content of the site in the answer box at SERPs. It helps in adding content that bring better ranking by providing information that can convince the customers to make buying decision.
The following checklist can be a great help in increasing the organic presence on your site.
Supplement your SEO strategy and deliver better experience
Organic search drive 50% of all visit to a b2b and b2c website. SEO efforts combined with PPC can help in providing better conversion rate. The following tips can help in tailoring ads and bids for the most receptive audiences on major shopping seasons.
Optimize the customers experience for improving conversion
The biggest opportunity for conversion in holiday season is to map content with the customers journey. Let us discuss the checklist in the holiday lead up to turn more buyers:
The holiday season is simply the most ideal season to earn maximum conversion by providing an intelligent personalized content and amazing shopping experience. To enhance the performance, marketers should focus on understanding and then creating a content to attract customers and convert them on the right time.