January 07, 2016
Google Hummingbird is a search algorithm. It is about synonyms and also about context. With Hummingbird Google can judge the context i.e.
Hummingbird pays much attention to each word used in query to ensure the whole query, the whole sentence or contemplate what meaning is
Think for once, why will people look for something else, which doesn’t relate
This Hummingbird algorithm, emphasis on page content and provide more relevant and reliable search result. It assures the user that Google delivers most appropriate page of a website, rather than to a home page or top-level page.
SEO received little changes with the addition of Hummingbird, though the more top ranking results are ones that provide natural content that reads conversationally. Hummingbird adds more strength to long-tailed keywords. The use of keyword synonyms have also been optimized with Hummingbird; instead of listing results with exact phrases or keywords, Google shows more theme-related results.
While keywords within the query still continue to be important. Webmasters will now have to serve towards queries that are asked naturally; with the growing number of conversational queries — namely those using voice search, targeting phrases that start with “Who, Why, Where, and How” will prove beneficial towards SEO.
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