RANKING FOR BEST AFFILIATE MARKETING COMPANIES - KENYA

Affiliate marketing in digital marketing is a technique to promote another person’s products and services in exchange for a small fee or commission. For instance, while visiting multiple websites you might have noticed content marked as ‘sponsored post’ or ‘affiliate link’. These contents are a part of the Affiliate marketing strategy.

Yes, Affiliate marketing performed by legit affiliate marketing companies is legal.

Affiliate marketing works successfully with the efforts of the following parties:

• The Seller

  The seller is the actual creator of the product, also called retailer, merchant, or vendor. In an affiliate marketing program, sellers can either be both individuals or large businesses having products to sell.

  These sellers need not be actively involved in the marketing, however, are the actual advertisers and earn profits from the revenue.

• The Affiliate Marketer

  An Affiliate marketer, also known as a publisher, can be an individual or an affiliate link promotion agency that markets a seller’s products on a platform. The affiliate makes efforts to convince the audience about the seller’s products. When the audience makes a purchase of that product, the affiliate earns a commission.

  Usually, affiliates have a particular niche of the audience, to whom they market and who may be more interested to make a purchase.

• The Consumer

  The consumer is the buyer of the product. Successful affiliate marketing takes place only when the consumer ends up buying the seller’s product using the affiliate link. When the product is purchased, the seller and the affiliate advertising agency share the profits.

For affiliate marketing, the affiliate network marketing companies in Kenya usually go through the following steps:

• Look for an affiliate program or network.
• Go through the program overview- the type of products or services, payment modes, and methods, as well as commissions.
• Sign up for the program and then wait for confirmation from its end.
• Then, create content and add relevant links provided by the program. Now whenever a user will make a purchase through this link, the affiliate marketing management companies will earn a small commission.
  Also, know that the affiliate program is usually divided into different categories so that the selection is easy. On approval, you can start promoting the affiliate links on your website, social media accounts, in newsletters, or other platforms permitting the sharing of links.
• The affiliate network pays you when you reach a minimum payment level. Plus, the payment methods can differ with different networks, which usually are bank transfers, PayPal, and cheques.

There are 3 types of Affiliate marketing followed by the best affiliate marketing agencies in Kenya:

• Unattached Affiliate Marketing

  In this type of affiliate marketing model, the affiliate has no interest in the product or service he is promoting. He neither has any required skills or experience, nor does he claim about the product’s use. Hence, due to less to zero interest in the product and customer, the affiliate does not make any recommendations.

• Related Affiliate Marketing

  This type of affiliate marketing involves some sort of connection of the affiliate link promotion agency in the promotion. This connection is actually between the product and the niche of the affiliate. Hence, the affiliate has sufficient expertise, influence, and authority to generate traffic for the product as a trusted source. However, he does not claim about the product’s use.

• Involved Affiliate Marketing

  As the name suggests, in this type, the affiliate is fully involved with the promotion. Since he has used the product, he is 100% sure to recommend it to his audience. The affiliate’s experience works as an advertisement and an authorized reference of information. However, if the product stands unsuccessful, he would also have to bear the drawbacks of recommending it.

There are 7 types of affiliate marketing channels, as follows:

• Influencer Marketing

  With the growing popularity of social media platforms, the vogue of influencers is also growing. Amazing quality to create highly engaging content and communicate with the audience has made several commoners the influencers of today. And that’s what makes them the best affiliate marketers.

  Influencers not only get paid by brands to promote products and services but also share affiliate links with their audience in exchange for good commissions. The platforms can be Youtube channels, Instagram profiles, websites, etc.

  For example, for affiliate marketing, an influencer does the following on their Instagram profile:

  • Tag the brand whose product he is promoting.
  • Put up links on the bio.
  • Create IGTV videos and Instagram Stories to talk about the product.
  • Add unboxing videos.
  • Show product comparisons and other guides to acquaint the audience with the product features.
  • Include a good Call To Action, stimulating the audience’s interest to click.

• Blogging

  Bloggers who want to cash their content usually opt for affiliate marketing. This way bloggers with niches can promote products and services of their interest to their niche audience. This kind of affiliate marketing is beneficial for niche businesses.

  To perform affiliate marketing, bloggers include affiliate links in their blog content or put banners, small videos, and pop-ups. They even share useful links via their newsletters and on their social media profiles, so that can be of some value to their subscribers.

• Referral Links

  Next, come the referral links. These links are the personalized links that you get access to when you sign up for an affiliate program. When the audience clicks on these personalized links on your blog, social media, or newsletter, and makes purchases, you get a commission.

  One can use referral links in blog posts, tutorials, reviews, selective forums, banners, videos, and resource pages. What’s necessary is that the content should be relevant, visible, and useful to the audience. The best affiliate marketing companies in Kenya have the expertise to play smart with content.

• Mini Sites

  Mini-sites are different from primary websites. They are often created to target a particular audience and sometimes promote specific products and services. Hence they can have their own domain or be a sub-domain of the prime website.

  Usually, brands use them for specific objectives in addition to marketing practices. These can be highlighting events, products, content, campaigns, etc.

• Social Media Platforms

  Another way to use affiliate marketing is by advertising on social media websites. This kind of link sharing is adequate for affiliates with a large audience or niche products. Make sure you comply with the different guidelines for ads associated with different platforms.

  For example, on Facebook, affiliate links can be shared as Facebook ads, on personal pages, groups, communities, and promotion posts.

• Email Lists

  Email lists are created by marketers to share affiliated links with their audience. Services like MailChimp, provide setting up email lists to its registered users. Marketers send newsletters with affiliate links to these lists of emails.

  Whenever the subscriber clicks on the link and makes a purchase, the email marketer earns a commission. This technique is very effective when marketers have an existing email list of valuable audiences.

• Create Videos

  Videos are adored by a number of people. This is why YouTube has millions of active users. These videos are both easy to create, and easy to understand. Moreover, these videos can be easily shared on social media platforms.

  What vloggers/marketers do is create videos containing affiliate products, such as demonstrations, how-to, unboxing, etc. And then they add the affiliate link in the description and bio.

The largest affiliate marketing companies track affiliate marketing success by tracking metrics. These metrics help them know the number of times people have clicked the links, made a purchase, and other analytics. The metrics are as follows:

• Click-Through Rate or CTR
• Ad Spend
• Return On Investment or ROI
• Conversion Rates
• Net Sales Of The Month
• Entire Revenue

You can fetch these metrics from the dashboard of the affiliate program. Alternatively, if you are using ad programs by Google, Facebook, etc. you can check their dashboards to track performance. Or, you can use other affiliate marketing tools to collect analytics, as many top affiliate marketing companies in Kenya do.

An affiliate marketer or affiliate network marketing companies get paid when a sale or conversion takes place. The following methods can be used to pay marketers in Affiliate marketing.

• PPA or Pay Per Action

  Here, the seller pays the affiliate for each sale that occurred as a result of the affiliate marketing. This paid amount is the percentage of the product’s sale price.

• PPL or Pay Per Lead

  Here affiliates are paid for each generated lead that fulfills the criteria set by the seller. These criteria can either be filling up a contact form, signing up for a product trial, subscribing to a newsletter, or downloading a file.

• PPC or Pay Per Click

  Here affiliates get paid for each click that the consumer makes to get redirected from the marketing platform to the seller’s website.

Although affiliate marketing is a mutually profitable partnership between sellers and affiliate network marketing companies, it carries both advantages and disadvantages. Let's look at both of them:

• Advantages

  • Sellers get a wider platform to sell their products and services.
  • They get greater sales and customers without having to make extra efforts in searching for them.
  • They get to track their sale statistics from affiliate sites. This way they are able to get reliable client behavior trends and demands at no additional cost.
  • Affiliate marketing companies do not have to make any large-scale investment while entering into an affiliate program.
  • Affiliates do not have to worry about customer support, as it is the seller’s job to handle.
  • Lastly, it becomes easy for the consumer to get the best-recommended products on the internet. So they do not have to wander around at retail units.

• Disadvantages

  • Some sellers may have to incur high commission and maintenance costs as a result of pricey affiliate providers.
  • Some unethical affiliate marketing firms can mislead consumers by advertising worthless products in the lure of good commissions.
  • Immoral sellers can terminate the affiliate programs without informing affiliates.
  • They can even agree to pay high commissions to attract new affiliates and then unfairly reduce them within a week or two.
  • Hackers can also hack the affiliate links and get paid for the commissions.
  • Affiliate marketing is also prone to suffer from fake advertising, and illegal use of brand names and logos.

Affiliate marketing is a successful marketing strategy. However, like any other business, it may also face challenges. Hence, to defend against such challenges, legit affiliate marketing companies refrain from the following mistakes:

• Developing An Inferior Quality Content

  Creating low-quality content can in the first place damage the reputation of a blog or platform. Google’s algorithm now prioritizes the content quality rather than the keywords.

• Overlooking Relationship Building

  Often affiliates begin focussing on a direct sales approach and distract from their actual objectives of building relationships with the audience. This is a common mistake an affiliate makes. They must understand that once a trustful relationship is built, audiences are more likely to accept recommendations. A professional company providing affiliate marketing consultancy in Kenya refrains from such practices.

• Not Verifying Legitimacy Of Products

  Some affiliates recommend products in the lure of commissions and without checking their authenticity. This way they end up suggesting worthless products and weaken the audience’s trust. Hence, affiliates must choose products carefully and only after learning about their reviews.

• Being Dishonest With Consumers

  Some affiliate marketing agencies tend to misguide their audience about certain products for the sake of high commissions. This dishonest technique may get them good CTRs but will lower their repute.

There could be a number of reasons why companies choose to become affiliate marketing companies. The most common reasons are:

• Performance-Based Rewards

  Since Affiliate marketing is performance-based, affiliate marketing agencies can earn rewards by yielding an extraordinary performance. They just have to have the skills to create engaging content that can convert the audience into buyers.

• No Customer Support

  While sellers have to constantly communicate with their customers to make sure they are satisfied with the purchased product, affiliates don’t have to do so. Even the world's best affiliate marketing company would just connect the seller and consumers and get paid post-purchase.

• Pocket-Friendly

  Unlike businesses that require an immense startup fee, affiliate marketing does not come with these hassles. In other words, affiliate marketing management companies do not have to worry much about affiliate program fees. Moreover, they do not have to create an actual product to sell.

There are a number of companies that are effectively practicing affiliate marketing. Some of the biggest affiliate marketing companies are:

• Amazon
• Ebay
• Skillshare
• Airbnb
• BigCommerce
• Leadpages
• Convertkit
• Wix
• HostGator
• Unbounce
• AWeber

With the rise in the number of affiliate marketing companies in Kenya, the difficulty to choose the best among them has also increased. In such a scenario, businesses look for platforms that can provide them with the best options to choose from. 10seos.com is among such leading platforms.

10seos, being a renowned reviewing agency, lists the best affiliate marketing agencies in Kenya. These companies are the world’s most excelling service providers delivering superior services to businesses both locally and globally. These top affiliate marketing firms are ranked based on client ratings and reviews and profound industry research.

Our team of experts at 10seos strive their best to find and evaluate the best affiliate marketing agencies. Our researchers follow a calculative method to analyze the proficiency of an affiliate advertising company. And then they organize the best out of them in a ranked order.