February 20, 2017
One of the most important SEO tip today is to add a blog to your website and publish new, useful content on regular basis as Blogging can Actually Drive your Business. This is because the new blog posts keep the site ‘fresh’ and up to date which brings the search engines back to the site to re-crawl and index it. Every blog post brings an opportunity to target the specific keywords and blog post content can be shared on social channels thus generating awareness and inbound links. All are important stuff. If you are going to be utilizing a blog and posting great content there, it's important to make the most out of it and set up the blog in an SEO-friendly way. Here are the 6 tips given by Orlando SEO experts for the SEO friendly blog -
Don’t Include Dates
Including the date on the blog post or within the blog, post URL is not necessary. From Seo point of view the best blog content is informational and evergreen which means that it is just as relevant today as it will be few months down the line. Even if the information is still valid including a date on the post can turn it into the ‘old’ content. ‘Old’ content might not be shared frequently or clicked on. Removing dates makes it easier to re-promote the content on social media.
Manually Review and Respond to the Comments
If you are allowing comments on the blog make sure to review them manually before they get posted. Blog commenting is still a valid SEO link building tactic which also means that, unfortunately, blog comment fields are a prime spot for spammers. You will notice plenty of spammy comments or links. If they get posted to your site, they are going to have a negative impact. Make sure that blog comments never get posted automatically. In case you do not have the time or resources to manually review, approve, publish, and respond to comments, remove them from the blog entirely.
Add sharing buttons
Encourage people to share their views and thoughts along with your content in social media by including buttons on each post that make it easy to share. The buttons you include is dependent on the who your target audience is. For example, LinkedIn is important for a B2B crowd but does not necessarily need to be on a B2C website. An email share button is essential across all audiences.
Complete Author Bio Information
If you have different authors posting the content, add bio information for each author to instill trust. If it doesn’t matter who is posting the content, you do not want to separate by author, the author can always be ‘Company Name’.
Keep Categories Simple
Too many categories can cause confusion to the users. It’s also a spammy approach to have the category for every keyword, especially if many of the categories are similar.
Don’t Use Tags
Using blog post tags is an outdated approach. It is also not considered as great from an SEO perspective because every tag is creating a tag page that is essentially duplicate content. If your blog currently includes tags, redirect any tag pages to the most relevant category page.
Blogging requires a great amount of time and effort, so it is important to follow best practices. Following these tips results in a clean-looking, user-friendly, SEO friendly blog. For any further help or assistance, you can contact the best Phoenix SEO company.
More info: search engine optimization