January 07, 2016
As we know that any one single success factor can’t work alone. Success factors work together. Having multiple success factors can guarantee top ranked success.
The success factors for a SEO are divided in three major groups among which one is CONTENT.
The group is divided in sub-groups having various individual success factors-
Here works an old idiom, you ever heard often that “Content is king”.
Content quality is weighed high in success factors. Content quality meant – give your content precise and authorised to create solid foundation to support all the other efforts made to support your SEO.
Yet, providing the content is not enough, until you provide it with quality. Think!
– Are you producing quality content?
– Are you providing something different which one can’t get from any other site?
– Are you offering a really worthy, unique, different, authorised and useful content which any one can’t find n any other sites?
Ask above questions to yourself and you will know the value of your success factors. All other success factors depend for other success in providing a perfect SEO.
See, this is not a pinch or small pebble; this is the rock foundation on which nearly all other success factors lies. Try to think in different ways or in all directions. Whenever you provide some content keep the following in mind and then write-
Content Research is ranked high in all the success factors. It is important that after providing quality content, you accord it with good content research or keyword research. The keywords you set to search the content by the user must be in the right language, which your customer or you target audience use for their search.
For example, a page about “eye care and cure” might use technical ophthalmology to describe ways to prevent eye infection and necessary precaution for your eyes which are the most sensitive part of your body. Since a search engine might avoid or not rank that page highly if people are searching for “eye care tips and treatment”. Hence, your content have to be written in the right ‘language’, the one which your customers or users probably use when they search any content.
There are different kinds of tools, available to help you, in discovering the specific ways, in which people may search your content.
Create your content by using those keywords which people will use actually so that you can effectively answer their query by the means of providing your content having those keywords.
You can use some social aware stream to learn what people care about; find some keywords used by mobile researchers, you say cardiologists, people say heart specialist; you provide law firm, I say lawyer; see the difference in words.
You have a priceless content research data, but you never use it; there are social forums, blogs, public reviews, product reviews, email communications, feedback forms and many more.
Just think about a word on which you want a page, then keep that word in memory & think about the ways in which that can be introduced specially in general terms and then write something relevant, something what you feel, bringing those words in content naturally . You can also replace the pronouns used for that noun and increase the keyword density.
See, having a keyword in your content is much necessary because it will make it rotate in a pin wheel, bound to the center, not letting it to go out of track or perimeter. Repeat your keyword in content and rank your result high because if you want your page to be in notice then nothing can be more beneficial than using it in content.
As we discussed much about the quality, search strategy and keywords in our content now after doing all these efforts what is more important – the target people do spend their time on your page, they click on your list and search more. It should not be like doing all the efforts and now your content is somehow not interpreted well by people.
Did they give enough time to your page or they just bounce back on the result to try and visit something else?
Pogo sticking behavior reveals that your content in not engaging. Your content should engage people, the quality content should produce meaningful interpretations with users that compel them to try and spend more time reading more, searching more because high interaction is a measure in your content.
Search engine loves new content. That’s usually what we mean when we say ‘fresh’.
See, you can’t just update your page everyday thinking that will make it look fresh or you just can’t appendix few pages mere for the sake to make it fresh. Fresh content gives freshness boost. It should be like a storm in mind awaking all the in activeness and not making it like government or reference sites.
If you’ve got the right content, on the right topic, you may enjoy being in the top results for days or weeks. Just be aware that after that, your page might be shambled back in search results. It’s not that you’ve done anything wrong. It’s just that the freshness boost has tattered badly.
Sites can take advantage of this freshness boost by producing relevant content that matches the real-time pulse of their industry and market.
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