Your Guide for creating Digital Marketing Strategy in 2017


Your Guide for creating Digital Marketing Strategy in 2017

For achieving remarkable success in your online business, the most important thing you need is a solid digital marketing strategy. But the question is how to create an effective digital marketing strategy? A lot of business holders fail to find the correct answer to this question. According to a recent survey 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this is the reason that they have really low ROI rate. So, today we will provide deep insights on how to create an efficient digital marketing strategy. We will focus on the areas which you should keep in mind while deciding your market strategy. But before that let us see what Digital Marketing Strategy actually means and how the best SEO firms have created successful digital marketing strategies for themselves. 

What is a Digital Marketing Strategy?

For building a safe and secure house you need to have a strong foundation, likewise for having a successful business journey over the internet you need a good digital marketing strategy. No doubt that the thought of creating a strategy from the scratch can be scary, but in fact it is simpler than it seems. A digital marketing strategy helps you to plan your next steps more efficiently. Moreover, rather than seeing it as a big and terrifying process, you should see it as a series of actions that will bring you close to your set goals. So, if a business starts planning for an effective digital marketing strategy it means it is already on it way to achieve better results in the future. 

Now, let’s have a look at the ways by which you can create effective digital marketing strategies. 

5 fantastic ways of creating an efficient Digital Marketing Strategy:

1. Define:

The first and the foremost step is to define what you aim to achieve. You must set your goals in such a manner that they make you aware of the next steps you need to achieve. 

  • What is the prime objective of your business?

  • In which areas you need to work the most?

  • How can you turn the plan into action?

Asking questions to yourself will lead you to right answers and also it will help help you in better analysing your needs. Thus, defining your goals will make you understand how a digital marketing strategy will be helpful in your long run.


For having a perfect digital marketing strategy, you need to analyse yourself on different aspects:

  • Existing Assets

  • goals

  • Business

  • Audience

You can begin your analysis by creating buyers personas i.e. a sample of the customers you are trying to target. Creating personas will help you to analyse what they need, what is the area of their interest, their expectations and all this will help you in reaching out to them more effectively.

You should also do the analysis of your existing assets, because it will give you the exact idea of what you have, what you need and what can be improved. Your assets can be divided into three categories:

  • Owned Media: This includes all the digital assets that you already own. It may include your website, your social media accounts, your forums and blogs and everything else that belongs to you.
  • Earned Media: This type of media includes all those assets which you have gained from the others. It may include links, reviews, shares, PR coverage, guest posts and everything else which you have gained from any other business.
  • Paid Media: It includes all those things which you have acquainted through paid promotions of your company. This generally includes Google AdWords, paid social posts, native advertising and everything else for which you have invested some money in order to get better results for your company.

The analysis of these different types of assets you have will help you to decide where you need to focus more in the future.

3. Planning:

The above two steps were deciding the goals and analysing your assets, the proper documentation of these two steps leads to actual planning of your digital marketing strategy. For perfect planning you should you a digital marketing calendar because that will help you in keeping track of your efforts and also it will tell you about the next steps you need to focus on. However, while planning following questions might occur to you:

  • What channels to use?

  • How many members you need in your digital campaign?

  • How to describe your short term and long term goals?

Moreover, there are a lot of different plans that you can use to develop your digital marketing strategy-

  • Weekly and daily operational plans

  • Campaign plans

  • Annual plans

  • Long-term vision

Each of these plans will contribute in meeting your goals in one or the other way. Every plan has a different approach for its execution but the end result will always be the same. It depends on your understanding which plan you want to choose for yourself.

4. Execute:

This is the stage where planning turns into actions. This stage will also let you know the effectiveness of your planning. If you have done a lot of detailings in your planning then you will have a great time in its execution and also you will have to face very less problems. However, if your planning is hollow then you will not get the desired results in this stage. 

Whenever you decide to execute your digital marketing strategy, make sure that you always have room for creativity, experimentation and last minute adjustments. Always remember that during the launching period of your campaigns, your whole team must collaborate and work together as a unit. All the members must be flexible to work under any given situation for completing the goals you want to achieve.

5. Measure:

This is although the last stage but this one of the most important stage in your digital marketing strategy. It is really important to measure your performance in each of the above stages. This analysis will help you to assess your performance, it will let you know about the constant improvements you need to do in your work and also about the areas  which you can ignore in the future.

So, these were the suggested steps that you should follow in making your digital marketing strategy. Following these steps and dedicating proper time and budget will definitely lead to significant results. Not only the global but even the best local SEO firms are using these steps to make significant growth in their business. 

More info: top 10 seo companies

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