March 18, 2017
Leads are the essential component for a B2B SEO company to succeed. They are the lifeline of the B2B organisations.as soon as B2B search engine optimization gains a traction, it is, then expected to result in increased organic traffic corresponding to an increase in online leads. There could be a conversion issue with the website if there is an increase in the organic traffic, but that traffic isn’t converting into leads. Make sure you remember that web design and SEO goes hand in hand.
The experts of the top 10 SEO firms say that if you want your SEO efforts to be worthwhile, ensure that the resulting traffic is going to a quality and conversion-friendly website. Though you may not be conversion experts but with the passing years you must have noticed some web design or content items that can help you make a big difference, when the major goal of the website is to generate leads:
Include a lead form on every page:
Your website should be driving organic search traffic to various pages throughout the entire website, apart from just your homepage! if your B2B SEO campaign is working effectively. It’s all upon visitors where they want to land on a well-optimized product or service page, about us page, information blog post.you never know what will be the entry point for your target visitors, therefore, make sure that you make it easy for the visitors to convert. A visitor shouldn’t hassle to find the way to stay in touch with your website.
Simplify the lead form
Consider making a lead form as easy as you can. It should only ask for the necessary and basic information such as name, contact information, specific product or service interested in and also where they heard of you for the purpose of marketing tracking. By doing some research or during the initial conversation, other relevant information can be obtained. Complex lead forms can result in a big turnoff for two reasons:
People don’t want to be spending their time filling out forms, and
Many companies are hesitant to provide too much information before a relationship exists.
This is although a high-level demonstration of website conversion elements, but it can prove to be a good starting point if you’re anxious about the conversion rate of your optimized website. Consider taking a good, hard look at your website again with a critical eye to make best out of the B2B SEO campaign.