February 07, 2017
There is only one thing that remains true about the SEO that is it's always changing. One of the biggest changes that are seen now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty, but it's a necessity now especially when you are on the go with your smartphone or tablet.
So if you are having a local business, how can you optimize for this new personal assistant type search. Here are some tips by professionals providing local SEO services in Boston.
Voice searches are on the rise
Google says around 20% of searches on its mobile app and Android devices are voice searches. The total number of voice searches are actually much higher when you take into account personal assistants like Siri, Amazon’s Echo, Google Home, tools that are solely based on voice recognition.
The reason behind the rise in voice search is it is getting more accurate now. Earlier voice search was simply not accurate. In many cases, it was rather frustrating than helpful. But now according to Internet Trends 2016 report, the accuracy rate is up to 92%. That’s a huge improvement. As the voice recognition will get more and more accurate, the capabilities of voice search will expand, and the consumers will reap the benefits as its popularity continues to rise. Another reason why the voice search is gaining popularity is because the new devices like Alexa and Google Home are bringing voice search to the everyday consumer.
People have more voice recognition technologies to choose from, and there are certainly more on the horizon.
So if you are thinking to stay ahead of the local search, you need to think about voice search as you start optimizing your website. Read the article Voice Search: Fortune of local businesses to gain more insight on how voice search is a future of local businesses.
Optimizing your local business for voice search
Small changes - Start Today!
Optimizing for voice search doesn’t mean you have to overhaul your entire strategy or the content on your site. But you need to make some subtle changes that are going to make you more successful in voice search world.
Understand the intent behind the voice search, the mobile voice searches will use the natural language which implies that long-tail phrases will be more important. So start thinking about the naturally spoken questions that may be asked about your business, product or service.
Take a look at your analytics. Google’s Search Console reports show you what queries are bringing people to your site.
Since most voice searches are done on mobile devices, having a mobile-friendly site is a MUST. If a person does a voice search, goes to your site and has a bad experience, you have lost!
For more help regarding optimization of your site for voice search, you can contact to Local Seo Company In Atlanta .