April 08, 2016
With the advancing times, a lot has changed in the Google’s display of search results and so has the search patterns. Now we can see paid advertisements on the top of results,
Those websites which do not provide the answer to the query in the first paragraph itself, are hit with ‘back’ button instantly. There are so many websites with so much to offer; as such you need to be the best to beat the rest. The number 1 positioned website is still getting the maximum
Since the desktop and mobile representations of search results are different, you cannot optimize your site only for
We are not writing our views on the search patterns; these are the conclusions of
The top result on the search results page is still the most viewed result, but now users take longer time to reach
So yes, you
The mobile screen is small and with limited search listings on each page, so you need to scroll down to access more results. This is the theoretical concept, but the truth is: even if you are scrolling down to see more options, the results below position 4 are still pretty much ignored. The click rates are negligible and sometimes, mobile users do not scroll down and go for the top few results.
Mobile optimization is the need of the hour and if you fail in that, you fail in your SEO campaign. Strip down your HTML and make your site fast loading, track your mobile SEO separately and closely. Since
Google is proud of providing quick and relevant information to its searchers. With this purpose, it shows knowledge graphs at the right side or top of search results. These knowledge graphs offer basic and quick information about the searcher’s query. Those people, who are searching for a definition or a short bio of a famous personality or some quick recipe to make an
This is due to the fact that knowledge graphs are right in front of the eyes and does not need scrolling down. If you are losing your traffic because of them, you need to find new keyword opportunity that does not show these knowledge graphs.
Since we know that sponsored ads are stripping away traffic from the organic result, they themselves present as an excellent shot to drive search traffic. The small screen of mobile demands the wise use of every small element of it. If you cannot invest time in core SEO, you can invest money in PPC. Search top SEO Companies and find the best in your interests. These professionals help you from keyword bidding to designing landing pages. The top paid ad receives
You need to put the business services, phone number and location in the Meta for that ad, to inspire impulse actions. Give your site and app extensions in the ad so that people can visit your site and download your app through it.
Local businesses now have more scope to drive traffic to their website than ever before. Google promotes local businesses and has given them a place in the search results too. Whether you
The local results may be situated at the top or in the middle, but they surely attract more traffic and impact the organic results negatively. You need to start focusing on your local landing pages and manage them with full dedication. The landing pages of different cities should be unique and included
Concluding the discussion with the important concept to be kept in mind- Whatever you do; use PPC ads, core SEO, local landing pages, accelerated mobile pages or snippets, you need to be visible on the first screen of the search results. The results below the fourth organic result is as good as nothing, the odds in the favor of getting clicks
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