August 03, 2017
If you consider that you need to expand your business globally and increase the web presence then international seo process can be a good means to do it. International seo process can be a cost effective and scalable method to understand and grow in the targeted market.
The challenge in international seo is immense because it is difficult to manage the strategy that targets enormous number of locals, cultural norms and languages.
For people who are targeting international seo, following are some tips for improving the seo strategies:
1. Plan international seo strategy before website launching in abroad.
International seo is the medium that will help to generate customers and increase the presence of the brand globally. Consultants from Austin seo company advocates that the planning of international seo should begin from the moment the planning for website starts. It should never be an afterthought.
Planning would begin by doing keyword research, specific to the industry in the targeted location. Will there be a possibility to incorporate local slangs or they will use exact translation and as such many factors are to be concentrated upon. These information will become very importance in terms of structuring the website and its contents according to keywords to let the crawler rank the site higher on search engine result.
2. For authenticity related issue, avoid using automated translation
While we are trying to enter into a new market for establishing business and communicating with people on social media, an authentic voice of the brand is a must need. Any fault made while communication can lead to spreading a bad name of the company before even starting the business.
Multilingual brand messaging require human that are experts in the language to correct any fault created by the machine.
3. Scrutinizing the content
Experts from kansas city seo company postulates that the content used in the website should be according to the norms prevailing in the targeted location.Image or text message used in the website should not hurt the sentiments of the people as it can lead to significant decrease in website traffic.
For example,if the website uses images that are a sign of bad omen or signify negative thing in the culture of the locals can definitely affect the conversion rate of the company. To help the companies to solve these problems, local experts can be hired.
4. Let the customer select the preferred language option
Today world is a global village. There can be people belonging from a different country who lives in a different country. Hence formulating the website according to a particular language is losing other potential clients.
For example, a british citizen may live in china but may not understand Chinese. In this case the website can lose the client if it structures the content in chinese only.
The best way is to provide the visitor with a liberty to choose language options by themselves. Site owners should provide drop down menu that carries the option of choosing many languages, this way visitor will be able to choose their preferred language option and get better user experience.
5. Monitoring the content regularly
It is important to keep a close monitor on the performance of the content in the search engine. If it seems to be losing its sheen, the content should be updated according to newly identified keywords and ensure that google crawler index the changes done on the website. This way the ranking of the site would increase.
Seo whether that is for local market or for global market requires consistent efforts and patience to yield results that are long lasting and earn good ROI. A proper international seo have other important features like website design, sitemaps etc. that are also equally important to consider.
To get some more information to choose the Best SEO company, visit the website top seo companies