February 20, 2017
How does it feel when you get an unexpected gift from someone? Don’t you want to respond to the favor by doing something in return? That is the basis of giveaway marketing, in which you give away your product or service for free. The prospect of losing time and money, with no guaranteed return on your investment, is why many businesses stay away from free giveaways. However, Miami SEO experts say your giveaway campaign can be worthwhile if -
You give away your service or product to people who actually find it useful
Don’t expect to have people respond to your offers if they had no use for the freebie in the first place. For instance, don’t give away customized graphic design logo sketches to businesses which already have good and decent looking websites. Once the owner of a ‘targeted’ business, which does not have a website logo, receives your customized logo sketch, he/she will be much more likely to pay for your other services.
You follow up on your giveaway
Have you ever tried cold calling businesses who you know would benefit from doing business with you? If you’ve sent businesses freebies and follow up them with phone calls on free offers, you won’t have to face many of those immediate rejections because you can talk about the value that you have already provided the business. Rather than a prospect thinking of you as a salesman who just wants to make money, the prospect sees you as someone who cares about their business.
You think in terms of customer lifetime value (CLV)
Many people are wary of trying new services or products, especially if they are expensive. The only way to overcome this problem is to give samples of your product for free to potential prospects. Sure, you’d have to take a loss for your marketing efforts, but those efforts can be handsomely rewarded if those prospects turn into lifelong customers. Most of the time focus is on making an initial one-time sale when the goal should be to form a relationship with the prospect, something that can only be achieved through trust and providing value in the relationship.
You realize that it’s not all about making money
Even if you lose money on your giveaway, it doesn’t mean that it’s all in vain. Just because a business does not respond to you within the first few weeks of receiving the freebie, doesn’t mean that they won’t respond 6 months or 1 year from now. Even if they don’t respond at all, it’s very likely that your free service or product have generated some word of mouth. As such, it may possible that you start getting clients from people who you never initially contacted in the first place.
You give it away without sounding like a scam artist
FREE money! Even if your business actually fulfills this promise, it’s unlikely to generate any response because people associate such promises like that with scams. When designing your promotion, give away just enough of your service or product without making it sound scammy and lowering the value of your brand.
For any help and guidance regarding planning and strategy on how to provide freebies to your prospects, contact the best Chicago SEO company.
More info: search engine optimization