January 25, 2022
Very often, people are oblivious when it comes to differentiating between a search term and a keyword (or focus key phrase). They wonder if search terms or searched words are the same as keywords and then end up assuming that they are the same. However, there is a tiny difference between both terms. What is that difference? That’s what we are going to explore in the article.
But before you understand the difference, it is important to first know what is search term, and what is a keyword, individually. So let’s begin.
A search term or a search query is a word or phrase (more than one word) that the user enters in the search box of a search engine to search a thing. Examples of search terms can be-
Search engines, for example, Google, translate the search terms to understand what the search intent of a user is and then provide the most appropriate results.
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Keyword also called a focus key phrase, is a search term that users want to rank for with a particular page. Hence, when someone searches for that keyword on the search engines, he finds that page on your website.
After looking at the keyword and search term meaning, it is understood that there is a slight difference between the two.
It is ideal to know that all the search engine marketing campaigns revolve around search terms and focus key phrases. When a user enters a search query in the search box, the search engine or Google undergoes the following:
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Among the 6 billion searches taking place every day on Google, 15% are fresh. This means that 15% of the per-day search terms are not yet used before. Now if the question ‘How do I find search terms’ comes to your mind then the following tools will help you out. Check them out.
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So, it is clear from the above article that search terms and keywords differ in their meanings. Search engines take the search terms and recognize them with the indexed keywords. They are one of the significant search engine ranking factors used to determine website ranks. Hence, having knowledge about how users search using search terms and how search engines handle them is vital.
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