November 03, 2017
Youtube is an amazing platform that a business brand can use to market its products and services. Youtube is an audio-visual platform where you can effectively visualise the qualities and usage of your product. Since last few years content is playing a wider role in driving better rankings for brands under search engine optimization. Youtube is also one of the prominent channel to distribute content among target customers and therefore more and more people use it as a marketing channel. The content that is created by you in any form among texts, visual and audio-visual, should be well-optimized for the search engines. It means that you should take necessary steps to optimize your Youtube channel for the search engines. Let’s have a look at the Youtube search optimization tips, given by SEO company Manchester:
Title: It is the first thing that comes in front of our eyes whenever we make a search. It should be attractive, concise, clear and above all compelling, so that it can be clicked by a large number of audience. The title should match closely to the search made by the target audience. It is even beneficial to add target keyword to your title because it may help you in getting good rankings in search engines for that particular term (i.e. keyword). Always keep in mind the maximum characters limit of the title.
Description: It explains the viewer precisely that what the video is all about. Keep in mind the character limit of the Youtube description i.e. 1000 characters. It is not necessary that you have to compulsorily use entire space for description, the user is here to watch a video, not to read a story. While writing description for your video make sure that you consider being precise because Youtube only displays the first three lines of the descriptions.
Tags: The brands are advised to use proper tags to let people know what your video is all about. These tags are helpful not only to inform people but also to inform Youtube, what the video wants to convey. Be wise, while choosing your tag because improper tag can drop your traffic rates, even irrelevant tags can penalise you for that.
Category: Mention the category of your video wisely, so that it can be grouped with the similar content on the Youtube. Segmenting videos on the basis of categories it belongs is very much helpful for the people searching for the information. They can filter their search and search by category to find video of their own choice quickly and easily. Thus, categori sation is important.
Thumbnail: Your video thumbnail is the main image that is displayed on search engine results whenever someone search for your video. Thumbnail is an icon size display image that tells people about the content of the video. Choose thumbnail wisely because it impacts the number of clicks and views your video receives.
Subtitles and closed captions: The youtube search engine optimization is boosted when subtitles and closed captions are used at some places in the video highlighting the targeted keywords. If you’re thinking to add closed captions and subtitles to your video make sure that you upload the supported text transcript or timed subtitles file. Videos having subtitles and closed captions are expected to drive more traffic and keep people engage with your brand’s video.
These were the top tips for youtube search optimization, if your need to learn more about the same, visit websites of the best SEO services Manchester.