The Rules of Link Building to Follow

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The Rules of Link Building to Follow

Link Building matters a lot when you are looking to the best search engine optimization tactics and techniques for the betterment of the business online. Link building helps with increasing search engine page rankings of the particular page and website. But this dream can only come true if you are using those link building tactics which still matter otherwise it can be a waste of time. It’s no secret that links are one of the top three ranking factors in Google that’s been used by top SEO agencies to benefit the website. Let us clarify the link building tactics which can help with the search engine ranking.

Approaches for better link-building for website

  • Determining the value of the link -  You need to determine what the link must bring to your site. Is it the traffic you want? or the relevancy or the authority? Defining the link be before building the link to your website first figure out its cause so you can get the value of the site. Top 10 internet marketing companies follow the same cause and help many companies with the relevancy of the website.

  • Local Listing - Local listings are still effective after all they tend to show Google this business is located at the same location where it says it is. This consistent business information like the name, address, phone number, opening and closing time makes the link building more relevant. Still, there are many listings that are not listed in Google because many people still use Yellow pages so why would Google list them? 

  • Unlinked Brand Mentions - Another way to increase the link building traffic is to figure out who is mentioning your brand & the company and is not linking it back to your site.  For instance, an article was written on the top 10 internet marketing companies which mention your company name but don’t link it. You can ask them to link back to your site and it can be very helpful for your business.

  • Reclaiming Broken Links - Its another way to get back to some of the links in a very short time and with little effort. This means that you have to link from the site that now your page currently shows a 404s error. So, this sends your traffic or the potential customers to a deleted or a non-updated page. You want to make sure that you figure out all the broken links and fix them so that it doesn’t push the authorities to another site. It sure a great way to get things done and the first thing done by the top 10 SEO agencies.

  • Help Reporters know about you - If anyone from the media approaches you regarding an article, then provide them with the information via email. It’s a good general PR as well as a great opportunity for link building. Link building is a very good press release anyway and the top 10 SEO agencies can help with the same. It’s digital PR and can take things to the next level. 

  • Sponsoring Things Which Attract Crowd - Putting links on the popular and legitimate websites are is an old way and not the only way for link building. People are attracted to and NGOs and charities. So, sponsoring things that can attract a  large crowd can be very helpful and gets an opportunity to get a link. 

  • Ask/Outreach - There’s nothing wrong in asking help from anyone else. You can increase the conversion rates and outreach to people you already currently know. There's a ton of resources available to help you do this better, so definitely check those out. 

  • Create Original and Engaging Content - If you think that link building is dead and you are not getting enough content then you can ask the top 10 internet marketing companies to create great content for your website and it’ll automatically and naturally link to your website. So, there’s an idea of link building and link earning. And if you are able to find the second way to link earning then you have earned something great and your traffic is never going to end.

Say no to these link Building Techniques

  • Don’t add any other text  - People don’t consider the extra text with the link building as good. People who are reading the article appear as spam. So, you need to add a link in a more natural way so it doesn’t look like phishy or an address to another site. Google considers more natural links and helps the site in the long run.  

  • Don’t buy or sell links that pass page ranks - You can buy or sell links that are of no use and the top 10 SEO agencies also don’t approve of it. It can look like advertisements and can cause your site harm with a bad reputation. 

  • Hidden Links - Google is getting smarter day by day and will not consider hidden links as a good way of performing search engine optimization. Now crawlers don’t pick these hidden links so it would be bust if you use such techniques. 

  • Low-Quality Directory Link and site-wide variety links - Low-quality directory links means loads and loads of links and texts and a random link in between in those. You want to stay away from those and the same is suggested by the top 10 internet marketing companies. Site-wide variety links are as those links which are at the top or at the bottom on the page and they always look spammy. So, you need to avoid those too.

  • Adding backlinks to the guest posts - Adding a link always doesn’t mean adding a link everywhere. Whether there is a link or not but still there’s a lot of value of the guest post. It can still bring the guest’s regular and new readers to your page on your site. 

  • Automated Tools - Using automated tools to generate links and stick them on the website can cause backdrop to your business. As we all know Google is getting smarter this means that your technique is not going to work. However, you can take help from the top 10 SEO agencies which will help you with the best ways to increase traffic.

  • Link Exchange - Earlier people used to exchange the link of each other websites for getting better traffic. These techniques don’t work for you as you won’t get the link until you stick their link on the site. So, the techniques are very old and don’t work anymore. 

However, there are many techniques that can help with certain benefits but are on undesirable links. But the above points are variably measured and tested to give the most positive results. We suggest you follow the above techniques. You can also take help from the top 10 internet marketing agencies for better help. 

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