January 07, 2016
Search Engine Optimization is abbreviated as SEO; responsible for the efficient and perfect result of a search engine like Google, yahoo, Bing. It provides the frequently used results and invites most visitors to high rank result. There are various factors responsible for the success of SEO. Search engine want to perform search engine optimization technique without any error or obstacle to give the improved search results. For such improved perfect result, SEO works on several factors called success factors for a SEO.
Weighing of success factors decided the ranking by which they improve the SEO process and also shows the extent to which they can harm success of SEO. As we say success, we can achieve it by the means of providing what is most favourable and avoiding the most harmful. Knowing what is most beneficial and what is most detrimental, is first part.
So, on the basis of work, there are three types of success factors for a SEO-1.) On the page of SEO
2.) Off the page of SEO
On the page of SEO:-
As, the titles explains that, on the page SEO success factors are those which are completely in the control of the publisher himself. The content you want to publish, the links you want to give, the HTML clues you provide to help the SEO process and users i.e. in short it determines the relevancy. On the page success factors are-
When we sub-categorize the on the page success factors, the factors which are ranked high in improving the SEO results, are-
– Content Quality
– HTML title
– Architecture Crawl and,
– Content research.
On the contrary, the factors which are on top in damaging the search results, are-
– Content thin and ads
– HTML stuffing and hidden links
– Architecture Cloaking
It should be remembered that any one single success factor can’t bring the success. It should eb worked together like one good HTML title won’t work if the page has low quality content or low HTML description. Likewise, unity is strength.
Off the page Success Factors:-On the contrary to on the page factors, these factors are those which are not in direct control of the publishers. SEO use these factors because they learned early that relying on the publisher controlled indicators doesn’t yield the best results. Owing to the possibility of giving false publisher indicators mere to make them represent more appropriate and significant, which they are not; off the page success factors are in role. With billions of web pages to sort through, looking only at ‘on the page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.
The top off page factors which bring sure success are-– Link
Each group is divided in sub-group which explains one or more individual SEO success factors which contain specific weight, importance and significance in the efficient result.
– Links quality, trust authority, personal country, personal locality and personal history
The aforementioned factors have highest weightage in improving the search engine result.
Violation:-Search engines provide help in the form of guidelines, blog posts and videos, to boost specific SEO techniques. However, there are some techniques that search engines consider spam, which could result in your pages receiving a ranking penalty or, worse your result, may banned from the search engines entirely.
The off page violating factors, which mar the search engine outcomes, are-
– Link paid, link spammed and privacy of trust.
The weightage of success factors is based on the survey of SEO community, along with own expertise and experience in watching the space over time. It depends on what search engine said.
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