March 27, 2017
Have you ever been so engulf with running your business that you hardly have enough time to do the very little when it comes to stay up with what’s interesting in marketing and managing vendors? Sometimes it's so easy to caught up in day-to-day which you overlook an essential aspect of marketing which is measuring evaluating your return on investment (ROI).
Here are signs you might just need a system to track your marketing ROI so you can make sure you’re getting the most out of your investment.
1. You don't know what matters, or why, on marketing reports
If it seems as an advanced degree it will be helpful when trying to make sense for your marketing results. Make sense of all the terms in marketing measurement could be complex, and it's easy to concentrate on vainglory metrics and get distracted from the terms which matter.
Even when you can get solutions beyond clicks and impressions and watch real results such as visits and calls, how do will you recognise that these are driving tangible ROI?
Being able to tie metrics like visits and calls like how these leads are turning into customers. You can search for more useful metrics and reports by technology such as lead conversion software, that tracks insights like which sources are driving contacts and measures your ROI for new sales.
2. You aren't sure what sources are actually driving leads
How much phone calls did your billboard on highway drive? Can you compare to how many calls you got for your search advertising campaign?
It might be a high time to upgrade a marketing system that tracks details on regular basis bt the best call tracking software which provides you with 24/7 reports. With such advanced technology, small businesses can get info, provide huge dividends. Getting details such as the dates or times when you have a high call volume as well as recordings of phone calls your marketing drives can assist you make smarter business and marketing decisions.
3. You can't tell if your marketing is actually driving sales
How many customers did you close thanks last month?
If you can’t answer, you should have a system which can track your marketing results. When you connect the dots from marketing to lead management to new sales, you can eventually see a clear picture of how marketing is boosting by driving customers.
4. You rely on Post-Its and memory to track conversions and sales
What marketing sources drove more customers to your business? If the answer is new customer forms, Post-It notes, memory, now is the time to put a technology system to measure marketing ROI.
Look for a system which can easily manages and records whole conversion process in one digital system, to help you track leads through to customers.
When you have such information, easily-accessible, digital place, you will not only get better results as you know a lot about your leads, but also, how this process is driving more customers and get a better scenario of your ROI.