May 10, 2016
Search Engine Optimization (SEO) seems a difficult task, isn’t it?
Apart from the adapted tactics, the pricing structure in SEO displays the mix of a consistent and contradicted aspects. The San Francisco SEO companies offer different options for pricing such as pay by the hour, pay by the project, pay on the monthly basis and pay yearly.
Most of the clients choose to pay the amount on the monthly basis, but there are a growing number of SEO companies who proposes a distinctive option – Pay after you get your desired results.
Let’s discuss it in detail:
What is Pay-for-Performance in SEO?
As its name indicates, pay-for-performance in SEO means that you will be paying the amount for the SEO efforts after they show up the results. That clearly indicates, that if you don’t see any improvement in your rankings, there is no need to pay.
This newly introduced pricing model would be beneficial for those firms that do not comprise the capability to scale.
How Pay for Performance SEO Companies Works
One can identify the real pay for performance company out of the fake ones by observing their criteria of satisfying the customers and how much work experience they carry in their
These companies comprise years of data and experience
Experience is critical, but data
They have provided services to hundreds of customers
For a reputable pay for performance SEO provider, it is essential to have an exceptional experience while working with the hundreds of customers in the industry. Their in-hand experience and case studies can provide you incomparable insights for your business.
Misconceptions Related to Pay for Performance SEO
#1 – Pay for Performance is a Black Hat Technique
Undoubtedly, it is the most common complaint running against pay for performance SEO, which implies that these companies manipulate the rankings by using shady tactics. This is the problem arising in all
#2 – Companies that are performance-based guarantee rankings
We have already stated about a million times and for your sake we are repeating again, that beware of those SEO companies which guarantee results in Google.
However, make sure that you are not confused with the guarantee of not paying unless you see the results. The performance-based company should guarantee on your bills but on the #1 ranking.
#3 – Rankings won’t last for long
As observed in
Thus, Pay for Performance is better than Monthly payments?
Well, we would say it depends! For small businesses or startups, performance-based companies can actually prove to be an asset, even more if you are running with a small budget.
On the other hand, the scope of pay for performance SEO stands on the limited platform due to some obvious results such as they have to keep the balance between clients’ profitability and companies’ benefits.
Therefore, the pricing model depends on the business type and of course the business objectives.
So what would you prefer – paying monthly or paying on the basis of performance?