April 08, 2016
Google is developing fast with the changing
Since people consider Google as a friend, the queries are more in the conversational form like- ‘Which is
The knowledge graph is the quick information providing box that appears at the right of search engine wherever a highly general query is searched. Let us assume you want to know about actress Jennifer Lawrence. You searched for her name in the Google, and you get some short bio data
From a searcher point of view, these knowledge graphs are the revolutionary change in the search engine. The search has become easy and fast, but is it the same way businesses and SEO companies look at it? Certainly not! Many businesses which do not understand the knowledge graph and do not know its potential, they consider it as the greatest setback in the SEO efforts.
Let us consider that you searched for actress Jennifer Lawrence, and you get a knowledge graph
Moreover, below the knowledge graph, there is a ‘People also search for’ option. If people find someone interesting, they will navigate to their search result page leaving Jennifer behind. So, Jennifer is not getting so much profit even when people tried to know about her. Now let us assume, there were no knowledge graphs, people get news and right below would be her foundation’s website. People get curious about her social work and they visit it. They may see the list of upcoming events and give away some
Knowledge graph may be stripping away the traffic from your website a little, but they are the best way to increase the brand reputation. Google only shows knowledge graphs for the brands, it considers big enough to provide introductory knowledge. If you optimize your website for the knowledge graphs, the information displayed will be from your own website and your website’s link will be displayed below. Your website
The game depends upon your popularity and reputation. If you are not popular for your keyword, the knowledge graphs are a big fail for your SEO.
If you want to generate a knowledge graph for a specific searcher intention, you need to invest some efforts in the planning for content creation and representation. Here is what you can do-
Write content in the answer mode with bullet points. Keep it short and informative
Improve the hierarchy of your page structure, such that all the special pages are easily accessible and they link to the important pages of your website with contact info, call to action button, services page and product catalogue page. Provide everything right in front of your audience; they should navigate less to know more about you.
Get into searcher’s shoes, think like them and answer like they would want. Let us suppose, you are writing about ‘best TVs of 2016’ and you have included many TVs that were launched in the same year and some which were sold the most in 2016. If any searcher wants to search the TVs launched in 2016, he would next want to see the best selling and best reviewed TV
Gather your company’s information and social media handles at a place. These social media sites are very important to connect with the leads. The company’s information would help searchers to contact you whenever they need your services. Google+ page is your gateway to reach to knowledge graph.
Keep updated with the Google+ recent pages. The news section grabs an important place in the search results. You need to utilize this space in the best way possible, mention all of your contributions to the society that you did recently like you hosted or sponsored some events. Through these recent news, people can follow you directly and get updated with your social activities.
Google has some codes for everything, and those are not easy to understand. Likewise, it is difficult to know for sure about how Google can be convinced for making a knowledge graph for your own. Here are some points that may play their bit in your efforts-
Get an entry in the Wikipedia: Wikipedia is the greatest reference that any website uses while creating the content. You can find
Get famous in your niche: You may not be so popular on the internet, many people may not recognize you, but if you are one of the top performers in your niche, you can have a knowledge graph.
Be active on Google+: As suggested before, keep your Google+ page updated and manage it with great care, inspire people to review on it and try to increase the Brand’s visibility. When people start taking
SEO is a tough cookie and so are knowledge graphs. If they are generated out of your own website, they are boon for you otherwise, they can be damaging for your click through rates (not brand reputation). Just keep creating the best content and
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