February 01, 2016
Why the URLs are important for a website?
Before proceeding towards the URL importance, let’s discuss what actually URL means
The URL (Uniform Resource Locator) is considered as a set of words or abbreviation that generates a reference
Structure for an SEO-friendly URL
Considering the point of view of an SEO manager, the website URL should be as follows:
· URLs should signify the meaning of the page
· URLs should be straightforward
· Should emphasis on appropriate URLs
According to the SEO experts, the URLs over a website does not comprise equal place in the importance list. Thus, it is necessary to highlight those web pages which are easy for indexing or crawling for search engine spiders.
In this section, we are going to highlight the technical aspects associated with a website URL. Many SEO experts state that
Further, we have outlined some detailed points that will help in understanding the URLs, while enabling you to structure an SEO-friendly web address for your web page.
URLs provides easy accessibility to the website
URL flaunts Professionalism
A proper web address will showcase its professional behavior, then the web address which embraces dynamic aspects. It is very important to establish a prominent presence over the internet, and regarding this, the website URLs contributes at its extent. With a proper domain name, the people will be more inclined towards the website as it clearly demonstrated about the web page with a string of words.
URL helps in SEO (Search Engine Optimization)
Apart from enabling visitors to land over the webpage, the domain name also helps in SEO. A URL encloses the aspects of a website, which clearly demonstrates the nature of
Comparison of different domains URL for same product (Apple
In the web addresses of Infibeam and Amazon, the user will definitely not going to have any idea about the associated web page. But with the URL of Apple, it will be easy for any user to understand the reflecting points by the web page.
Moreover, it is also preferable to restrict the use of dynamic parameters in
Key Factors to be considered for an SEO-friendly URL
Choose between www or non-www domains
There are two major types of domains, which can be indexed over the search engines – www and non-www. The links http://www.abc.com and http://abc.com contains different web properties. In these links, www is treated as a
Which would be better, www or non-www? Many of the
Hyphens or Underscores
SEO-wise, the thumb rule states the use of hyphens. Using hyphens is considered as a beneficial user experience. Whenever you use
Do not use capital letters in
Do not implement the creativity of capitalizing letters for your URL. The capital letters are considered worse than numbers and underscores if used in a web address. The reasons that
Using Keyword in URL still
Whenever you search on a web browser, you
No numbers should be used in
The numbers in
Always Opt for easy-to-catch URL
Keeping URLs simple and easy-to-remember would include some marketing aspects
Avoid using duplicate URL for different pages
SEO-wise, you need to make sure that each page of your website contains unique URL structure. In case, your website comprises the duplicate web pages or duplicate content then the search engines will stamp out your pages and decrement their value.
Generate XML Sitemap for your URLs
Access robot.txt for irrelevant web pages
robotx.txt, is a file enclosing all the required information for those pages, which should be masked from the search engines. After adding information about these pages, the search
Therefore, we can understand that the URL serves as a major component which effectively maximizes the web page value for users as well as for the search engines. In plain words, comprising SEO-friendly web address or URL for a website increases the chances
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