August 31, 2017
You must be wondering about, what is local content? According to SEO companies in Minneapolis when you limit your business to a specific geographical region and flourish locally by virtue of captivating and cool posts, it is called local content. In today’s blog we’ll understand the phenomenon that is local content and how you can master it by taking a look at some real life success stories.
Why local content?
Running a successful business localized to a particular region is way tricky than you think because the resources are limited. One has to be dependent on finite no. of customers which may not be as loyal as you think and additional burden of competition and consistent performance are very tough to bear as well.
Now, all this and much more might force you to have second thoughts about local content development but don’t bother. Local content development is way simple a concept and requires you to be highly frequent. In times like this, when it is almost impossible to get a sms reply from a person but extremely easy to get a facebook comment, social media plays a heck of a role in internet marketing. Local content enables you to target audience on social media to promote your business extensively.
Create a Brand
All these badgering attempts to promote and advertise your website is just about creating a brand. We can easily see social media tools flooded with promotional stuff and sometimes even a few implausible products and yet marketers are able to coax users into trying them out. If best SEO companies in Beverly Hills are believed then, aforementioned is what can be explained as getting a initial foothold towards brand development. When you attempt to start a small business planning for long term credibility local content can help you realize it.
Here is a real life small business example for you to understand the dynamics profoundly and learn how to master local content strategies:
Consider the restaurant Big Bananas, which is located in a small county with a population just under 30000. Based on a very meager demography it depends solely on the county residents. The business is small with shallow loaded weekdays and quite remarkably busy weekends. The owner, Mr. Bing had the website made few years ago but hardly used it. Gradually the years passed and he realized that there is a drop in popularity of the restaurant due to migration and immigration. Immigrants or any other new visitor to the county was blind to the existence of the restaurant since he hasn’t ever heard about it. With increasing no. of immigrants and dropping no. of residents the business was getting close to vulnerability and Mr. Bing started to have some jitters which was bound to happen one day or the other. With target audience in mind he decided to go digital and planned to sketch a local content strategy.
With very little to offer it was a bit tricky, so he crafted a very delicate yet effective methods:
Used his website for online advertisements.
Targeted the local people through social media and engaged with them in constructive conversations about the restaurant business.
Distributed e-flyers from the website with a brief history of the restaurant and the services it offers.
Posted blogs containing night’s specials and pictures of satisfied customers.
Promoted the upcoming live events and shows on Facebook, Twitter, Instagram, etc.
Invited customers to write blogs on the website as a note of appreciation.
Lured people with seasonal goodies and dishes.
Offered special packages for festivals & holidays.
A daily post with regulars and first timers.
Posted videos of small birthday parties and anniversaries.
Brainstorming sessions with restaurant team members were made public.
By Synergy of activity frequency and smart posts, Mr. Bing was able to boom his business in no time.
I hope you apprehended the intent behind this example and got the general idea about how cool local content is. Unlike Mr. Bing if you are targeting larger masses just make sure you are even more frequent with your posts.