February 04, 2017
Ever since Google turn to Artificial Intelligence, which came in the form of RankBrain. SEO has inevitably never been and ever be the same especially how SEO experts and webmasters traditionally viewed. It’s possibly the game changer since it brings something thoroughly new in the market, and is completely different element f compared to Google’s classic algorithms, which are undoubtedly its counterparts.
Of course, with such a significant change, people want to know whether conventional SEO would still work or not. Since RankBrain focuses on a query interpretation model, which is a more sophisticated way of interpreting people’s online searches. Experts from SEO company USA have stated that it takes into consideration a person’s locations or preferences more, but it is still the subject to debate as Google has not exactly released any in-depth detail yet.
What we know about Rankbrain
There are certain facts about it that are already been verified-
The reason why it is was implemented because it was actually an essential upgrade. After all, the old algorithms which are unable to learn by themselves have to be obsolete sooner or later.
Rankbrain certainly gives Google that much needed intelligent boost. Now it can return more accurate results to queries which it would not have been able to understand or interpret properly in the past. It has been also revealed that Rankbrain doesn’t actually learn online in real time. Google engineers actually take the time to upload the data to it offline.
Rankbrain places at third in the hierarchy of most important ranking factors, which means that SEOs should definitely put closer attention to it when planning their strategies.
Is it possible to optimize for Rankbrain
Many SEO experts claim that optimizing for Rankbrain is pointless as it’s not actually a traditional algorithm. Rather they say that Google’s AI should be viewed by most webmasters as an encouragement to creating more high-quality content to the point that creating them would be considered as the optimization in itself.
So how you can create that outstanding content that would rank high with the help of Google’s Artificial Intelligence.
According to California SEO experts, you should start adopting these practices.
Follow Google’s SEO guidelines closer
Any negligence to Google’s guidelines can have a negative impact especially if you are against an ever-developing AI. Always focus on making your pages user and crawl friendly. If you’ve been ignoring the power of schema and structured data markup, quickly start adapting them on your website as they are indispensable tools in helping your users reach the content they want more easily. They basically tell bots too about the overall nature of the topics discussed on your site.
Analyze and understand the users better
This would not only help you to create content that meets their needs but also ensures that you would always come up with some new concepts that would let you create high-quality content consistently. Research on what the current search trends are and how users search reflect these trends. This is one of the sure ways to know the kind of content your target audience would like.
Avoid all the negative SEO tactics like keyword stuffing, purchasing of backlinks or other on-page and off page tactics that are not viable. The dawn of AI in search has pretty much put these guidelines breaking tactics into the coffin.
Be mindful to web design too
Anything that is not responsive and optimized should not be encouraged anymore. Your site should always be able adapt to changes, may they be in the increment in the number of posts or to any future updates that Google introduces. Your site should be able to adjust itself according to the medium that was used to access it. This is because as its AI’s tools become more sophisticated, it would only be easier for it to pinpoint the problems concerning design that your site has.
Google’s Artificial Intelligence Have a Continuing Impact on SEO. Of course, you can also anticipate newer SEO tactics to spring up in the future. Since search engines are becoming increasingly smarter, as long as these strategies are whitehat in nature, your chances of ranking high on the SERPs would undoubtedly be better in the long term.