March 30, 2017
When it comes to offer discounts or coupons during holiday season to your customer, it looks like many e commerce company is doing it. If retailers are providing big percentage off on their every product, a small company like yours should do the same to keep up the thing.
The problem with discounts is that your lower prices may confuse buyers. If they acquire a great deal now, they will never want to pay higher prices when they return. The value of your products will set at lessen amount. So, what can you do without offering discounts?
Check out these best ways to offer discount to your buyers, without including discount.
Offer free shipping
Whether your offer for shipping you are providing for some period of time during holiday or stick around the whole year, this is among one of the best discount for your buyers. Soon you will notice that they don’t leave your page because you don't offer so many discount option. According to ecommerce marketing companies, people usually get scared when they see you had added shipping charges and are more likely to leave the page. One thing you can do is, you can offer them free shipping with the purchase of certain amount, this might also increase your average order value.
One reason a buyer head over to larger ecommerce store is the huge amount of choices, which the smaller companies can’t offer. And choices don’t end at the products you provide. You must definitely give them more alternatives to choose from, but then offer them some better payment options, shipping services, and also customer service outlets.
Offer Easy Payment
Do you accept only the credit card payment for all your sales? If yes, then you’re losing a lot of customers at your checkout page. more you can give payment options, the more buyers will complete the transaction.
There are a some reasons for incomplete sales. The first is just that people might have become customary to instant appeasement. If they can go to any other ecommerce site and click one button to buy a product, then that’s what they will do in the future. Of course, there are many mobile shoppers available who don’t want to enter their credit card information over on screens with small buttons. As there are many number of mobile shoppers on this holiday season, you can’t afford to miss them out on those buyers.
Offer other information and education
Most of the people who buy products from your website, are usually the one who buy for their loved ones. They are less likely to come back. Make sure that your buyers get all the necessary information they needed to make a better choice. You can also provide information through blog, tutorial, or gift guides.
Offer Stunning Service
What will make you stand out from the crowd and from the big box stores providing massive holiday sales is your service. You can afford to set the season bright for every person who purchases from you. This means that you should have someone near you at all times, ready to answer and services through phone calls, social media, as well as through best email Marketing Services. Your returns or exchanges should be calm and delivered with smile. Above all, keep the promises to listen to your customers, and will always being honest.
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