February 25, 2016
Increment in conversions or conversion rates means more and more
To give you a brief idea, in our previous post, we outlined some impressive examples of landing pages associated with the best SEO firms. We all know that it is quite difficult to make someone buy a product or service. Being a marketer, we are familiar with the efforts to be made in order to convince the customers. However, this is what an appealing landing page can acquire. By making a convincing argument
In this section, consistent is related
On the other hand, the second consistency is associated with
Your landing must have
Moreover, keep your form simple that can create more value for your business,
Make it Urgent
Adding an urgent factor to your landing page can lead to an effective approach. For example, use the phrases like “Hurry up” “Limited Period Offers”, so that visitors quickly respond to your actions.
In addition, you can also offer first hundreds of visitors a FREE e-book or webinar in exchange of registering
Apply Incremental Updates
Making changes to the landing is very essential, but applying them while thinking from a client’s perspective would be a great move. If you change your entire landing page design, then it can lead to confusion for the clients, who were comfortable with your previous page. Discussing the facts, it has been observed that complete redesign has caused the drop of 20% in conversion rates. Hence, instead of this drop apply some gradual updates to your landing page.
Use Different Phrases
The phrases used for your call-to-action and the headlines can break or take your landing page conversion rates. For example, try to use “Sign me up” or “Create Free Account”, rather than “sign up now”, since
Direct your Visitors with Cues
Since you are not physically present with your clients, still you can direct them by using cues on your landing page. The directional cues can easily grab the attention of visitors and guide them what next they need to do. With the help of these cues, they can simply read the information you want them to read. This element can double the conversion rates of your landing page.
Use Testimonials for Credibility
Your previous clients’ testimonials would result in increased credibility for your landing page. The testimonials on your page, not only convinces your potential clients about your authenticity but also add a trust factor. Alongside, use
Make sure that you are infusing relevant ads into your landing page. Plus, if your ad makes a promise, then it's your duty to fulfil the promise when your clients click on your ad. The graphics used in your ad should be identical