January 30, 2017
SEO blogs and articles are very important part of your online PR services and social media management. Regularly posting fresh content on your website is one of the easiest ways to introduce potential customers or clients to the brand.
Of course, you can’t just throw a bunch of words and expect people to come running. Thy will come if you build your articles the right way.
Get your keyword research on
If you are going to post your articles on your site, you certainly want that Google takes notice of your effort. Discover what keywords and phrases people are searching for (also find out what you can be competitive in) and make a list . Keep track of how many times you work the keywords into your web content writing, and track where you rank for the keywords you target using the right tools.
Put the keywords to work
Putting keywords in just 2-3% of the copy is not enough. You need to put the primary keyword in the title of the blog or article, as well as in the first and last sentence. By doing so, the keywords stand out to the search engine crawlers, as well as the eyes of the readers. Just remember, the users are searching for a particular keyphrase because they want to know more regarding that, so it makes sense to provide them with what they are looking for. Therefore put the keywords to work in your article.
Write about something people care about
You are the expert of your business. Nobody knows your business like you do, so what kind of expert advice do you want to share? Or you can least discuss the news related to your business. When in doubt, look at your list of seo keywords and see how you can work these keywords. Also, consider interviewing other experts too. If you quote and feature their expertise in your post they will likely to share your content through their social channels. This will enable you to expand your reach and leverage the benefits of the larger network.
Make it long enough to count
Certainly, fresh content of 100 words is better than no fresh content at all. Still search engines give preferences to longer articles or blogs. Try to write at least 300 words, but if you can get up to 500 or more, go for it. Researches have shown that search engine prefers long -form content providing in-depth information on the topic.
Optimize the optimization of your web content writing
Your online blogging platform contains many PR tools in the form of plugins. For instance, If you have chosen Wordpress as your blogging platform, there are lots of free online PR tools available in the form of plugins, you can take advantage of. You should take advantage of this variety of plugins and customize the optimization of your web content writing.
Edit your work
The only difference between the professional SEO article writers and regular people is an eye for self self-editing. Programs like Google Docs, OpenOffice, and Microsoft Word make it easy. Also, notice that long sentences and paragraphs are not interesting to people and should be avoided. So, the best thing is to try to stay away from super long paragraphs and sentences that can go on for miles. Take care of formatting as well, pleasing formatting is also important.
Become your own online PR
Once you are done with your article and posted the fresh content, your work is half done. The final step of all web content writing is acting your own online PR agency. We live in a world where something isn’t real if it's not on social media. So, after publishing your article you should link to your content all over the Internet. Link it to your Facebook or Twitter account. Comment on blogs and link back to your site submit it to Reddit, Digg, and similar sites. This will surely help in increasing the traffic on your website and your articles will be visible to more people.
You can also contact to top Austin SEO company for more help regarding professional writing techniques.