By Saffron Edge
October 09, 2018
With constantly increasing mobile users worldwide, the latest algorithmic changes Google has implemented greatly prioritizes users searching for information on their mobile and Google prioritizing them over desktop users comes as no surprise.
‘The Mobile-First Index Algorithm Update’ and ‘The Speed Update’ are the latest big algorithm changes Google has imposed on all webmasters to comply.
These updates are backed up by adequate research done by Google themselves and they concluded that the time a website takes to load is a decisive factor that can greatly affect a user’s experience. Accordingly, they decided to make ‘website speed’ a strong ranking factor in their algorithm with ‘The Speed Update’.
What does it mean for webmasters?
If Google says the time your website takes to load is directly proportional to bounces, webmasters should listen.
No one likes to lose business, and a bounce rate of 123% is something to look into if your website takes about 10 seconds to load.
So, how do we optimize our website for speed to stay in the good books of Google and users?
Hold on to that thought, we’ll get back to that in a while. Before you start optimizing your website for speed, you’ll have to get a mobile website first. After the mobile-first index algorithm change, your mobile website will be taken into consideration before your desktop website for determining your search engine rankings. So, if you don’t have a mobile website yet to compliment your desktop website, I would recommend you to get a mobile website first in the wake of this new algorithm.
Coming back to the optimizing part, there are tools like ‘Pingdom’ and ‘Google Mobile Friendly Test’ that would access your website according to the latest standards and tell you exactly what you need to fix to speed up your website.
Other than that, you can optimize these ‘speed factors’ to marginally reduce the time your website takes to load fully -
Uploading heavy images that takes forever to load is the most common factor that affects a website’s loading speed. Yes, adding images to a website is important but a bit of image compression here and there won’t hurt your website a bit.
By using only compressed images, websites have witnessed their loading times cut in half, which can be great for conversions. If you have a wordpress website, downloading a plugin like WP Smush can do the work for you. WP Smush pretty much does it all automatically. For non-wordpress websites, you can use a tool like Imagify to manually compress and upload all your images.
Are these the only ways to speed up your website and boost conversions? Not in any way! Let us know in the comments which technique worked best for you to increase your website speed and performance.