March 21, 2016
Voice search on mobiles like Siri, Cortana have become the best friends of today’s generation. Typing is a pain, and voice search is so much cooler. Still majority of people
There is a basic difference between conventional search on google and voice based search.
While text searching, when we write something, google completes it based on the trend and our history of searches. Thus the result is somehow what we want. But in voice search we need to be specific about what we want. It would not complete the search for us. Yes, it tracks our activities and optimize the search for us, sometimes like while driving, leaving the office, it may give us correct traffic status. Or we can easily find the best restaurant near our current position, and book a reservation, but the text search is something else.
Voice searches are actually longer. Obviously, all the searches are in the question form. Thus the words per search is more than the text search. So only keywords that can be focused are long tail keywords.
Voice search is less like a query and more like a conversation. It is completely opposite to the keyword search where what we want, we type. It is more detailed and more targeted towards the problem. Voice searches now have more evolved and the accuracy of voice to search conversion has improved. The reason for
Since now, not many websites
The search is going to be more like
The keywords will lose their importance, still if anyone
The word search will be replaced by the intention search. As such will increase the need of image and video optimization.
The Web based traffic will decrease. Users are getting answers to their questions without visiting the websites. This may decrease the traffic to your
Search results will
Now your old approach of developing content will not work. Your content may be relevant to voice search but it is not in the same format. We are not talking about the same keywords, but the style in which it is written. You can now adopt
Develop your content like answering a question. You may be providing an information. But present it in the form that it is a solution to a query like- ‘how to fix a broken mug’ or ‘what is the reason behind the popularity of voice search’. Write about how, when, what, who, where, why.
Content should be based on current problems of your customers. It may not contain your targeted keyword, but should contain the information they want the most. The language of the content should be naturalistic same as
Be updated. It is very essential that your website, social media profile and google page
Start a discussion forum. Here people will discuss various problems; again, in the question answer
Voice search is really the future. Because of its
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