Top SEO Strategies to Watch in 2025

The SEO world underwent significant transformation in 2024, marking a turning point in how users discover and engage with online content. With Google rolling out several major core updates throughout the year and the rise of AI-driven platforms such as ChatGPT, Perplexity, and Meta AI, the search landscape is no longer limited to just Google or Bing.

More users are now turning to AI tools for fast, reliable answers and personalized recommendations.

Despite these shifts, organic search remains a dominant force—driving nearly 53% of all website traffic. This makes SEO more critical than ever. However, the tactics that worked last year may not deliver the same results going forward.

In today’s SEO game, success isn’t about checking boxes. It’s about evolving with user behavior, staying ahead of emerging technology, and aligning your strategy with what’s gaining traction right now.

At Growth Accelerators, a leading SEO outsourcing company in India, we’ve seen firsthand how staying ahead of these changes can produce breakthrough growth. Here are the most important SEO strategies to implement in 2025.

1. Optimize for AI-Powered Search Platforms

AI is no longer just a tool in the SEO toolkit—it’s now part of the search engine itself. Tools like Google’s AI Overviews, ChatGPT, and Perplexity are becoming key touchpoints for how people consume information.

To get your content featured in AI-driven search results, it must be well-structured, genuinely useful, and aligned with the kinds of queries these platforms prioritize.

Take our client, Alamo Ad Valorem, for instance—they now show up in Perplexity’s AI results for searches like “Best property tax consultants in San Antonio.” This success came from a mix of high-quality web content, positive brand mentions across relevant platforms, and customer reviews on trusted third-party sites.

You can also boost your own workflow using AI tools—for keyword research, content generation, and competitor analysis.

Two key takeaways for 2025:

• Make your content AI-discoverable.
• Use AI to streamline and strengthen your SEO operations.
  
  

2. Voice Search: Still Rising

Voice search has moved beyond the hype phase. It’s now a standard way people find information, especially on smartphones and smart devices.

Some quick stats:

• 27% of global mobile users use voice search.
  
  

• Over 1 billion voice searches take place every month.
  
  

• More than 8.4 billion users interact with voice assistants globally.
  
  

These searches are often more conversational—think “What’s the best Thai restaurant near me?” versus just “Thai restaurant.”

To capitalize on voice search:

• Target long-tail, natural-sounding keywords.
  
  

• Add FAQ sections using question-based headings.
  
  

• Use schema markup to improve your chances of appearing in voice-related results and featured snippets.
  
  

Voice search is also catching on with older users who prefer the hands-free convenience—making it a smart addition to any SEO strategy.

3. Make Video SEO a Priority

Video isn’t just a content type anymore—it’s a core part of search. In 2024, videos gained significant visibility across search results, and this trend is set to grow in 2025.

A HubSpot report found that 89% of users want more video from brands. Whether it's YouTube, Instagram, or Google itself, video content is showing up in results for everything from “how-to” guides to product reviews.

How to optimize videos for SEO:

• Use keyword-rich titles and descriptions.
  
  

• Add captions and transcripts to improve accessibility and keyword targeting.
  
  

• Embed videos on your site and use fast-loading formats like MP4 or WebM.
  
  

• Apply video schema markup to increase your chances of appearing in search snippets.
  
  

With strong optimization, your videos can become high-performing assets that improve time on page, boost engagement, and enhance discoverability.

4. Align Content With User Intent

Search engines have become better at identifying what users are really looking for—not just what they type.

If you want to rank in 2025, your content must meet the user’s true intent, whether they’re looking to learn, compare, buy, or find something specific.

Types of search intent:

• Informational: “How does SEO work?”
  
  

• Navigational: “SEMrush login”
  
  

• Transactional: “Buy noise-cancelling headphones”
  
  

• Commercial: “Best CRM software for small business”
  
  

Audit your current content and ensure it’s directly addressing user questions with clarity. Use visuals, examples, data, and internal links to increase depth and authority.

When your content precisely matches intent, you’re more likely to secure top spots, snippets, and clicks.

5. Use Google Merchant Center to Its Fullest

For ecommerce businesses, Google Merchant Center is no longer optional—it’s essential.

In 2024, Google deepened the integration between organic results and product listings. This trend will continue into 2025, meaning Merchant Center listings now appear prominently across Google Search, Shopping, Images, and even YouTube.

To get ahead:

Keep your product feed accurate and up to date.

Use crisp, high-quality product images.

Include structured data to boost visibility.

Analyze Merchant Center reports to improve listings based on performance metrics.

The brands that invest in Merchant Center optimization now will benefit from increased organic reach—without depending solely on ads.

Final Thoughts

SEO in 2025 will favor brands that are agile, tech-savvy, and forward-thinking. Whether you’re optimizing for AI, voice, or video—or refining how you show up in Google’s product ecosystem—the key is to adapt early.

Need help navigating the future of SEO? Let Growth Accelerators be your go-to boutique SEO agency. We’re already helping brands rank on AI platforms, win featured snippets, and grow their organic traffic consistently. Let’s talk strategy.

Let’s discuss how we can elevate your search presence.