January 07, 2016
Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc.) that target local/geo targeted terms, for optimizing local search results.
The SEO Company provided strategies that helped increase the ranking of any local business listing on these sites.
Now, when someone searches for specific data relating to your business, the information on your business that is stored on all these sites appears as a top search result.
With enhanced online visibility, you will find that more local customers have started to visit your website, which is working to promote your brand. The service provider took care to choose only local listing sites authorized by Google for promoting your small business.
Local SEO services include building inbound links to a business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to build backlinks to website from reliable websites with content relevant to my business.
You will realize that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed at which backlinks are created.
The SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at links as spam.
In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
The service provider also used effective social media optimization strategies to drive target audience to your website.
They built a business profile on popular social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to website.
They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic traffic to site.
The SEO team also promoted the business by creating videos and images of restaurant and sharing them through YouTube and Pinterest.