May 06, 2016
The experts of SEO industry claim that press releases are old school methods, and they are not as effective as they used to be. You should not waste your time in pitching journalists and utilize it somewhere else. Well, press releases may not be an efficient tool to get
While this line used to look good in the books and essays, in real life, we are used to lying. Sometimes, for our own benefit and sometimes for the greater good. Press releases can be life changing for you if you tell people what is true. Some truths are to be kept under the wraps, so tell them a twisted version of the truth, one that can turn them to your side.
People already know much about you, they just want to hear your side of the story, tell them stories. Keep it as near as possible to the truth. Make sure to give them a reason to connect with you.
Even if the news is a bad news; like you are shutting business in a city, you should present it in front of audiences like it is for the betterment. Tell them that you are moving online for your audiences and now they can buy from you 24*7. Always deliver the message in a way; people think that all you are doing is in their favor. When you can make them believe that your every step is for your audiences only, you can become their hero.
People like to get exclusive news much like they are
Talk about now and talk about the future. Focus on the common problems that people face daily and tell them what you are going to do to solve them. Do not make promises like politicians, promise them what you can actually deliver. The world is not perfect right now, and it will never be but tell that it would become a better place to live in the future. Give
According to Austin SEO Company, go