February 24, 2016
Driving visitors to a specific website is every site owner’s
SEO is simply The process of maximizing the traffic to a particular website by ensuring that the site is at the top position in the list of results returned by a search engine. These search results are referred to as organic results, which means they are the unpaid results that the search engine displays.
As it is clear what SEO is let us see some of the boons and banes of the technology
Exposure and Promotion: A top organic or unpaid search result obviously provides a lot of exposure along with huge brand promotion and credibility. As the consumers do not have to pay for the search hence SEO is an advantageous technique.
Great ROI: Generally unpaid search results
Popularity on different search engines: If SEO is done with all efforts and the strategies used are all legal and natural then it will reward you with visibility on renowned search engines, such as Google, Yahoo and Bing and many others.
Success is not instant: When done correctly SEO can result in continuous high-quality traffic and a nice
Competition is tough: Some industries have a very stiff competition between them and you might be there in between trying to fight a difficult battle against companies which are well established and have rich resources. Nobody starts
Updates are harmful: A search engine algorithm update or a new algorithm change can really disrupt the search results, All your techniques regarding SEO might also go in vain if the updates of the search engine algorithm focus on entirely different techniques.
Pay Per Click Advertising: PPC is nothing but a business strategy where a company that has created an advertisement on a website pays a sum of money to the host website when a user clicks on that advertisement.
Some of the Pros and Cons of this strategy are:
Quick results: As you can have ads on the top of search results as soon as you set up a campaign hence you will get to see quick results.
Full Control: Your ad copy has an overall control on you. Besides this ad copy, the keywords that will generate your ad and the landing webpage that the visitor
No effects of updates: Your paid search ads are not affected like the natural or unpaid results when there is an algorithm update or change. So there is no wastage of any strategy or technique.
More popularity: Pay-per-click ads help you
More targets: Your ideal customers can be targeted more easily by selecting the geographical locations your ads will be shown in. You can also get those platforms that allow you to target age and gender.
Expensive: PPC can cost you a lot.
Testing of high quality: Pay-per-click marketing requires a lot of experience and knowledge of the real competitive world, therefore many companies who cannot handle it themselves turn out to seek help of digital marketing firms where
Constant Optimization: You cannot just start the campaign and forget
In the end we can conclude that PPC can produce instant results at a premium cost, and if you are ready to spend the money you can dominate the top paid search results. On the other hand SEO can deliver a strong and rigid ROI, although algorithm updates can hamper the results anytime. Top SEO Agencies also state that PPC and SEO are still a matter of confusion when it comes about choosing in between the
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