March 02, 2016
Which content creator don’t need the secret of developing rocking content for their blog page? We guess not many! In fact, creating outstanding content requires to sit in front of your system with complete focus, which is quite difficult.
P.S. – The secret key to generate quality content is to create the structure of content offering.
There are a variety of intuitive content creation tactics developing with the constant growth of digital marketing. But don’t miss the key tactics that actually help you to create great content for your website.
Significant Content Creation Tactics
No matter, whether you are a pro or an expert in content creation, these significant tactics help you go far away in the zone of content marketing.
You can’t become a specialist in the content development unless you plan for your content. Google’s extensive list of updates proves that content still rules the SEO campaign. In case you don’t want to struggle with content strategies, then dedicate some of your time in content planning. The plan for content can be different for any creator, but it should comprise few basic aspects stated below:
All-encompassing Brand Information: If you want to implement content planning adequately, then you should have a detailed understanding about your company and what they offering.
Figure out Target Audiences: In order to have an effective content plan, it is essential for the content creator to figure out its targeted audiences. It is considered as an important move in the game of content planning.
Generate Foolproof Concept: After estimating the knowledge about your brand and targeted audiences, now it’s time to build an effective concept. To help you with this, there are a number of platforms available online like Buzzsumo, Quora and many more. Search for the popular content over the internet and list out all the topics for a better content plan.
Make a Plan: Finally, it’s the time to gather all the results in actual plan. By using an efficient system such as spreadsheets, organize your plan and work accordingly. Create content hassle-free and make a long-term plan.
The process of content assessment is all about evaluating every single aspect of website’s content. It enables you to recognize those content pieces which are irrelevant and replace it with the relevant text. Likewise, if content assessment performed on a regular basis can improve the visitor’s figures on your website and advancing your SEO mechanism. It might seem difficult, but actually, it’s very simple to perform. The easy steps for conducting a content assessment is outlined as follows:
Step 1: Generate a spreadsheet
We must be knowing that typical content assessment is related with data entry, thus, it’s important to perform it with an organized tool such as Google spreadsheets. Insert all the required information in the same sheet including page URL, the title of page, page content, keywords, page description, date of publishing and auditing, and embedded links.
Step 2: Collect all the pages to assess
Once you are finished with spreadsheets, start organizing the pages you wish to assess. You can take help from Web analytics to perform this task for you. Go to the All Pages section in Behavior tab, and you will get the list of all pages available at your website. Always start assessment with most popular pages of your website. Copy the URL of every page you like to assess and paste it into the spreadsheet.
Step 3: Review all the collected pages
If you are done with the compilation of all your pages, then now the time started for reviewing the web pages. In order to get effective results, it is important for you to review every single factor associated with the page content including:
URL and Title – Check, is your page unique and relevant? Does it comprise major keywords? Is your URL easy-to-understand or contains random numbers? If you get the desirable answers to all the above questions, then you don’t need to make any changes. If “no”, then fix the issue as soon as possible.
Page Description – Check, is your page description easy-to-understand and informative. Does it contain targeted keywords? If “yes”, the head towards the next factor.
Page Content – Check, if you page’s content is relevant or helpful for users? The page content should not contain grammar mistakes and should be long as 300 words.
Targeted Keywords – Check, you have inserted the targeted keywords, without stuffing them? If yes, then it's perfect.
Alt Tags – Check, every single image integrated on your web page comprising alt text? You should be using relevant keywords for these alt tags.
Update – According to a basic rule of SEO, the website’s pages should be updated after every 24 months. In case you find a less frequent page, then it will be beneficial to revise your website.
Internal Linking – Each of your website’s page should be embedded with 2 to 3 internal links.
Social Media Management
Details about the popularity of social media are already discussed in one of our compositions. Social Media or the Game Changer for SEO game is considered as a major aspect for digital marketers, who are working hard on their content strategy. By accessing numerous accounts on different social media channels like Facebook, Google+, Twitter, Instagram, Pinterest or more, the digital marketers are capable of expanding their marketing reach. Moreover, social media helps in generating new leads, establishing connections and running better research.
Social media should stand on the priority list for marketing strategies, which implicates that showing an active presence on social media make you dominate your competitors. You need to perform particular activities like posting engaging articles, videos, pictures, responding to the comments, sharing content through different sources, offering surveys or polls and more.
There are a number of professional SEO service providers that offers every bit of information about social media management. In case you’re willing to get more details about the subject, then you can connect with available experts in your city. For this, search for SEO services along with the city name you are living, for example, SEO York (If you are living in York) or SEO services UK, if you are seeking services in the UK.
Engaging Content Creation
If you are a professional content creator, then you must be knowing that it is important to have content variation on your website. It is considered as the powerful characteristics for content development, enabling the users to get involved in your articles. There are various forms of engaging content listed below:
Infographics: Infographics are designed to deliver huge information in a small package. It is believed to be a great way to provide the crux of long articles which attracts the users to an extent. We have also observed that generally infographics earn more views, shares rather than the typical content.
Quizzes or Surveys: When it comes engaging form of content, quizzes or surveys stand at the common line. Social media channels such as Facebook, Buzzfeed have disseminated these contents. For example “Which Friend of Yours will stand for you?” these kinds of quizzes can be used for fun or for marketing purpose and helps in getting feedback for the content or as a whole.
Custom Landing Pages
Infused with promotions and sales ads, currently, custom landing pages have a not-so-good reputation. But if used appropriately, then these landing pages are capable of boosting SEO and traffic for a website.
Due to the reason of providing important features to the users, the landing pages plays a major role in the game of content marketing. Whether you are trying to sell your products or generating leads for email subscription, if you have a well-designed landing page then most of the hard work will automatically be implemented towards the goal.
For designing an interactive landing page, you need to remember the following points:
Short & Simple: While working on a landing page, keep in mind that you don’t use much extravagant language, just keep it short and to-the-point. The not-needed information on your organized landing page will outperform for the users.
Call-to-action: Actionable content rules the market! If you are having quality content with strong call-to-action, then there will be great chances in the increment of conversion rates while enabling the users to take desired actions.
Conversions should be Apparent: You must have heard the phrase “simple is better”. When a visitor arrives at your landing page, they should be able to figure out – what you want them to do. For instance, if you want them to sign up at your site, then the signup tab should be obvious and easy to use. Or if you want them to share your posts, then offer enough number of options along with a prominent cause to perform this action.
Design should be more appealing: Leaving all the above points at one side, and this point to the other. It is essential to have an appealing landing page. Reflecting that landing pages should be easy to navigate, well-functioning and nice-looking. If you are having bad landing pages, then be ready to get huge bounce rates.
By implementing above content creation tactics, you will be ensuring that you’re getting most of your content and associated marketing strategies while providing relevant content to the users. It’s never get late to pump-up your content tactics. All of these content tactics provides long-lasting value to your content marketing.