April 26, 2016
We all love live videos, they are more real and close to the reality. While there is no scarcity of content on the internet, live content is another thing. Since the utility of continuity is established, brands like to have a backup, and they manage a content inventory and the content is created in advance and automatically published. As such there is a lack of dynamic content, of course, except the news forums. Only the Top 10 SEO companies know the significance of the live content and they invest good resources in developing and publishing the live content. Let us know the arguments in the favor and in against to the live content strategy.
Tap into the new set of audiences: We always talk about the targeted audiences, that may purchase from you. Going with the live content, you can get those
Freshness equals to Google’s good
Deliver the message: Live content is a very potent tool to make declarations and deliver the messages. As described before, it gets the people’s interactions, so tracking the success or likelihood of the news becomes
Instant insights: Live content attracts live audiences and through their response and comments, the real impact of the
News becomes irrelevant with time: The content that may seem important now, they become irrelevant after a period of time. There is a great risk in going
Competition: Well, only a few businesses who know the importance of dynamic content are using this, but there is still a great competition. The news portals have different sections and the news of your niche got to be there. When you are new in business, it is tough to compete with the already established news portals.
A standing content team: So, there is no doubt that the live content needs an in-house content team. Without a permanent team, the tactic cannot work. At least, one person has to be present to create, promote and answer the audience.
Social representation is no excuse: Like content creation, social media marketing also becomes a necessity. There has to be a dedicated member or a
Real-time analysis is tough: Tracking the audiences in real time is quite tough. The analytics tools give you the rise and fall in traffic w.r.t.
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