April 08, 2016
Whenever you read any SEO or content writing article, the first thing that is commonly suggested is to know your audiences, write for them and market for them. Knowing your audiences
You can essentially find one of your audience members nearby you; in your family or your friend circle. The first and foremost step is to identify their search pattern and
Let us assume that you are an online seller of mobile phones and you know some people who are tech enthusiasts and fall right in the middle of your target audience. Let us focus on internet activity of one of these people- Javier. Javier is a tech geek; he likes to be updated about new mobile phone launches and is associated with many tech websites too. We need to know which are these websites, how much time does Javier spend on them and what is the level of influence these sites put on him.
Various tools are available on the internet to make all of this ‘investigation’ possible. Now we know that he is a member of a tech trivia website with a high number of followers. He also has apps of three tech news websites that alerts for any new revolutionary discovery in the mobile world. He is active at four social media platforms and participate passionately in the discussions and quizzes based on mobile phones. Javier is the perfect test subject for your study. Once you know his mind inside out, you can proceed to the next step.
The collection of data is done, you know about the sites that publish articles about mobile phones and have a
Sometimes we are so consumed in beating the competition that we forget to exploit the opportunities that are right in front of us. Using the search pattern of Javier, we came to know about a lot of sites which actively review mobile phones. Based on these reviews, people decide whether to buy the phone or not. If you can know the keywords they are using to rank, you can also target those keywords. When people search for a query for which that site appears among top, there will be chances that you are
Let us assume, Javier just read that ‘some’ newly launched mobile is the best in class. He wants to know more about it and possibly intend to buy it. Since you are ranking for similar keywords, he does not have to search again for that mobile; he just has to click your website. So, you have exploited the data for your own good and realized some pretty good new keywords too. New keywords equal to new opportunities; which is equal to better chances of ranking among top in the search engine. All those SEO Companies that ranked in the top results know that every keyword opens a new gate to reach to the top of search results.
You already have an idea about the sites that fall in your niche and can be contacted for gaining inbound links. Now, you have to increase that list and the task is not as daunting as it sounds. Javier gave us
Since our first instinct to crush the competition is targeting similar keywords as his, the tech websites that we
One more step and then put the detective work to end. You need to contact your audiences personally and know which sites they prefer for reading about mobile phone technology. You can either use some Q&A platforms or emails or surveys to collect such information. Select some of the
As promised the analysis ends here, now you have to contact the potential websites to earn inbound links.
You can show them your survey results and tell that their websites popped up as winners for most preferred websites in tech niche. You can also write an article about it and send them the link to read. This is called back linking and it is the perfect way to ‘inspire’ sites to link you.
Some sites offer advertising, you can put your ad there and visitors can click on your link as soon as they finish reading about some mobile phone.
Some sites are great for discussions and reviews. These sites can tell you what people think about you and how they are liking your services. You can make an account there and start taking an active participation in the discussions and contribute to their site. When you help these sites to grow, they also help you with inbound links.
You can write guest posts on these sites. Writing a Guest post is the leading non shady way to earn inbound links. It benefits both the sites- host and guest.
Sometimes you cannot find any opportunity of advertising or guest post writing on a particular site. In such a case, you can develop a relationship with the team behind the website. You can write to them about your website and services, you can follow them on social media and appreciate their content. When you admire someone enough, you are remembered and who knows they mention you on their website on their own and you
You can turn some bloggers into brand
Our aim is to reach to our audience better and be on their mind constantly. While there are a limited number of people who visit your website first hand, social media is one way to increase the reach. The plan we have proposed is one step further. It helps in maintaining good relations with the influential people in your niche and with the audience.
The Top 10 SEO Agencies that ranked in search results recommend that days to attract audiences are past; it is the time to go to them ourselves. If you put all of your efforts in trying to bring audiences to your website, you may miss the benefit of reaching out. Today, good offers and services are appreciated but only those sites attain thriving sales which have better marketing and which lies in front of eyes of their audiences throughout the internet.